The Non-Diet Marketing System
Hey there!
Hey, I’m Stephanie Dodier—Non-Diet Nutritionist, Certified Intuitive Eating Counselor, and Cognitive Behavioral Coach. Over the last 8 years, I’ve built two six-figure anti-diet businesses using authentic marketing. Here’s the truth: my 15 years in corporate sales gave me a leg up, and I recognize that privilege. I’m sharing it with you—what I’ve learned, what works, what doesn’t, and my current marketing system. Let’s grow your anti-diet business together.
As I say on my podcast: Ready? Let’s do it!.
The Authentic Marketing Intensive is a 6 parts marketing training uniquely designed for non-diet entrepreneur where you’ll learn how to build marketing system to find and connect with clients, all while marketing & selling with unapologetic authenticity. Stay true to your values without compromising in your marketing.
Who is this training for?
This program is for you if you are an anti-diet or non-diet professional struggling to answer the following:
➡️ Where do I find my next client?
➡️ How do I market my business?
The Authentic Marketing Intensive will help you move from:
❌ Inconsistent client flow with no specific marketing system and tactics
To
✅ Knowing exactly what is your next steps with your marketing and selling
So you can say “Is it that simple? “ and coach more clients.
The Authentic Marketing Intensive is where you’ll learn how to market your anti-diet service with ease using a simple strategy that you can use on repeat.
“If you’re looking for the 6 figure in 6 months, you won’t find it here.”
What you will find are practical, ethical, and proven tools, strategies, and coaching that will give you the confidence to show up for yourself, your client, and your business.
Kim Hagle
The Problem
When your marketing and selling strategies clash with your values, you feel sleazy, lose confidence, and can’t show up for your clients the way you want to.
It’s not you—it’s the oppressive business culture pushing fear-based tactics, impossible timelines, and endless hustle.
We can’t sell the anti-diet approach like diet culture pushes weight loss. No wonder anti-diet practitioners feel stuck.
It’s high time to kick “bro-marketing” to the curb and market in a way that aligns with your personal and professional values.
The Solution
Enter Authentic Marketing and Ethical Selling: the type of marketing & selling done in a way that feels damn good…
➡️ to you so that you enjoy showing up, meeting new people and telling them how you can help
and
➡️ to your client so they can get to know you, trust you and feel safe saying yes to working with you.
Authentic marketing is when you prioritize honesty, transparency, and genuine connection with your audience. It focuses on building trust and safety rather than relying on gimmicks, exaggeration, or manipulative tactics.
Ethical Selling is when you are transparent in the sales process, ensuring that the product or service meets the customer’s true needs without manipulation or high-pressure tactics.
Here’s my values and the core principle of my approach to Authentic Marketing & Ethical Selling:
- Transparency & honestly: Being open about your business practices, including pricing. Help your customer make a quality decision.
- Customer-Centric Approach: Focus on the real needs and desires of your audience, acknowledging the challenges and remaining focus on possibilities.
- Storytelling: Share real stories including your struggles, successes, and behind-the-scenes processes.
- Purpose-Driven: Align your marketing with a larger mission or set of values.
- Simplicity and Minimalism: Avoid over-hyped or overly polished marketing materials. Keep your message clear, direct, and aligned with what you truly offer.
Here’s what you will learn
In this 6 parts Authentic Marketing Training you will get:
1 – Client Creation Process:
Learn how to connect with your next client and the five steps to consistently attract new clients in a way that feels amazing for both you and them. Included:
- Inner Growth for External Growth Strategy Guide
- The Aligned Business Strategy Implementation Guide
- The Authentic Marketing System
- The 4 Marketing Channels to deploy your marketing and meet your next clients
- 20 different ways to meet your next clients as a non-diet coach.
- Client Creation worksheets
2 – Marketing Messaging
Learn how to create a marketing message marketing message that gives future clients all the info they need to make a decision. Included:
- Marketing Messaging Fundamentals
- The Marketing Bridge Tool
- Find Your Marketing Message Worksheets
3 – Marketing Copywriting
Marketing Message is WHAT you talk about and copywriting is HOW you say or write your marketing message. Learn how to write copy that sells. Included:
- The 8 essential copywriting elements for Non-Diet Practitioner
- 60 specific copy elements for non-diet practitioner
- Effective CTA Guide (Call to Action)
- Marketing Message Worksheet to find your message
4 – Content Marketing
Learn to create content that sells your services and helps clients trust you. Included:
- The Anatomy of Effective Marketing Content
- The 4 elements to create content that Convert
- Fit Shopping Content Prompt
- Authentic Content Templates
5 – Hosting ethical consultation
Learn how to host consultations with integrity that are valuable for both you and your potential clients. Included:
- 6 Stages of Ethical Consultation Process
- Consultation Questions Guide
- Non-Diet Coaching Wheel of Life Tool
6 – The Marketing Plan For 100K revenue
We are pulling it all together to create a concise marketing and selling action plan to boost your revenue to 100K.
- 4 keys to increasing your revenue with marketing
- Marketing System structure for Non-Diet Coaching
- Next steps to take to go beyond 100K
What may happen to you and your business
Master a clear, repeatable system to consistently attract and connect with ideal clients without relying on outdated, sleazy tactics.
✅ Authentic Marketing Copy and Content
Learn how to craft and deliver marketing messages that are genuinely aligned with your values, building trust and rapport with potential clients effortlessly.
✅ Effective Social Media Strategy
Develop a powerful social media presence with a structured content plan that captivates your audience and drives engagement, without the overwhelm.
✅ Confidence in running consultation calls
Gain the skills to conduct consultations with integrity, ensuring that your sales process is respectful and valuable for both you and your clients.
✅ Actionable Marketing Plan
Create a comprehensive marketing and selling action plan that outlines exactly what steps to take to achieve consistent client flow and sustainable business growth
Here are the details
When: On Demand – As soon as you click BUY NOW you can start to binge-watch this 6-part Masterclass series. You will receive an email with instructions to access the student portal with the recordings & workbook.
Where: It’s an online training.
Who: This training is for anti-diet and non-diet professionals.
How much does it cost?
Have questions? Email [email protected] and my team will get back to you ASAP.
“I would have saved so much money if I had meet Stephanie before!”
I would have been so much further in my business if I had consulted with Stephanie at the start of my business. I worked with so many people who said they knew what they were doing but Stephanie is the only who really knows.
– Dr. Carolyn Ross
About Stephanie Dodier
I have been a leader in business and sales for over 25 years. I spent 15 years in the corporate world, starting as a cashier and leaving as the sales and operations vice president for Hudson’s Bay Company. After leaving the corporate grind at 39, I pivoted to entrepreneurship, launching two multiple six-figure health businesses: a thriving nutrition clinic in Toronto and now, my online ventures, Beyond The Food and The Non-Diet Coaching Certification.
I’m also a Non-Diet Nutritionist and Cognitive Behavior Coach. I’m the voice behind the It’s Beyond The Food podcast, which boasts over 1.3 million listeners, and the Undiet Your Coaching podcast. I founded Undiet Your Life, created the Going Beyond The Food Method™️, and established the Non-Diet Coaching Certification. Over the past eight years, through my clinical work, teaching, speaking, and online programs, I’ve empowered over a thousand women in 92 countries to break free from diet culture.
I teach women how to break free from socialized thinking using intersectional coaching and feminist values to build a life—and a business—they’ll never regret
