Non-Diet Business Coaching & Marketing

Any non-diet business coaching must include a segment on non-diet marketing.

For many, the words marketing is “yucky” or even “salesy”. Many of my new intuitive eating business students at first will tell me “I hate that part of my job”. Is that you, too?

If you are a health professional and have a private practice, then marketing is a vital part of your business. This is even more relevant for non-diet approach health practice.

To help you fall in love with marketing so that you can thrive in your business, this article will discuss…

Understand the non-diet business coaching framework

The best non-diet marketing strategy

3 pillars of non-diet marketing

Ideal Client Readiness

Emotional Connection

Nurturing

Professional Training Center

Non-diet mentorship program

 

If you would like to listen to the article in audio format the Going Beyond The Food Show – Pro Series Season 1 Episode 4

 

 

 

Links mentioned in the episode…

Webinar Non-Diet Marketing

Mentorship Program

Free Intake Forms

PRO Series – Free Training & Resources

Podcast series – Full listing

 

Understand the Non-Diet Business Coaching Framework

Let’s lay down the groundwork first about the non-diet approach before we get into the marketing aspect.

The non-diet approach to health is the exact opposite of dieting. It’s a weight-neutral approach to health that instead of focusing on a weight-oriented outcome. This approach focused on all the other factors that can impact one’s health beyond body weight. In other words, the ultimate goal is to support the patients to become their own experts at their bodies.

The Going Beyond The Food Method™️ is our proprietary methodology that helps women to recovery from diet culture and learns the non-diet way of life. Firstly, our 4 pillars are Body Wisdom, Body Trust, Body Respect, and Body Neutrality. Secondly, our framework is composed of 5 steps process: Intuitive eating, Body Neutrality, Self-Coaching, Emotional Intelligence, and Mindfulness.

The non-diet business coaching framework teaches women health practitioners on how to build successful non-diet businesses. I share the basics of this framework in the first two podcast episodes of the Going Beyond The Food Show Non-Diet PRO.  The Intuitive eating Mentorship episode and Intuitive eating Business episode.

 Marketing to our future client can appear to be challenging at first. as I argued in my article Diet mindset professional training, our future clients have been used and abused by diet culture and have a very low tolerance to traditional fear-based marketing tactics.  Hence, non-diet marketing should be based on love, education, and nurturing.

The Best Non-Diet Marketing Strategy

Marketing is the art of making change happen.

The success of non-diet marketing resides in the overall non-diet business strategy you have created for your business. So, let me repeat this very important point again: a marketing strategy is part of this overall business strategy.  Do you have one of these?

An effective non-diet marketing strategy will help tell a compelling story about your offer/product in a way that will help your niche market (future client/patient) connect to your offer/product with a strong desire to commit (purchase). As a result, the commitment of resources leads to transformation for your client and equal sales and revenue in your business.

Non-Diet Business Coaching 1

The 3 pillars of non-diet marketing

I will be covering the 3 pillars of an effective and profitable non-diet marketing strategy. Know that I have covered in much greater details inside our non-diet professional pre-recorded non-diet training webinar7-Step Blueprint to Build Quickly A Profitable Non-Diet Business & Attract Client Ready To Stop Dieting by so you can help free hundreds of women from diet culture!”So, if you are new, you may consider registering for this free resource.

Pillar 1: Ideal Client Readiness

Trying to please everyone is the #1 marketing mistake that I observed in the health & wellness business sector. This is why the second element of a successful business strategy should include a comprehensive analysis of your ideal client and niche market. After that, you can create a unique marketing initiative that connects with your future clients.

Trying to convince people they need to change is the #2 marketing mistake I observed in the health & wellness business sector. That’s because not all your future clients are ready for your non-diet message now. If your future clients are still deeply entrenched in diet culture, then it will be a complete waste of your time and resource to market to them. Therefore, they need first to be open to a new approach.

Time and time again, women non-diet health entrepreneurs make these mistakes because they operate from fear instead of love. Fear of missing revenue and excluding potential clients is the main denominator of this fear.

By trying to please everyone, you actually prevent your niche clients from connecting with you and most importantly, take action towards their own transformation. Consequently, you prevent your business from being successful.

Therefore, your marketing strategy needs to ensure you connect to your unique niche market and with those in your niche ready to take action towards their own transformation.

Inside our Non-diet Approach Mentorship Program, we teach a unique blueprint that blends in the transtheoretical model of transformation with basic marketing techniques.

Non-Diet Business Coaching 2

Pillar 2: Emotional Connection

Our future client has been used and abused by diet culture and the weight loss industry. They have bought a lot of weight loss products out of desperation, and as we know, nothing has worked. Hence, your future clients need not only a different approach but also a different type of marketing.

Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy (commit). It taps into the innate human desire to FEEL.  Certainly, this is critical to a women-based audience.

The goal is to validate the way they FEEL now and show them how they can FEEL different later (after committing to your product). This type fo marketing helps out future clients buy from their hearts. This is because studies shows that people rely on emotions, rather than rational, to make decisions.

Emotional marketing inspires people to act. Similarly, it encourages more interaction between you and your brand long term which is critical to developing a sustainable non-diet business. Out of 1,400 successful marketing campaigns, those with purely emotional content performed twice as better as those with only rational content.

The most effective way to connect emotionally with your ideal client is to tell stories.

Non-Diet Business Coaching 3

Pillar 3: Nurturing

The last pillar of a successful non-diet marketing strategy is to create a relationship of trust and credibility with your ideal client. That’s because the vast majority of your future clients will be doubtful given their experience thus far with diet culture. I know I was…. You?

Inside the non-diet professional mentorship program, we refer to this step of the program the “Non-Diet Marketing Funnel”. Think a liquid funnel here…. it’s the journey your client will go through as they enter your world.

Although we as non-diet health professionals are very familiar with a weight-neutral approach to health, our future customer is not. We have to face the facts: we live in a society that is fatphobic and heavily entrenched in weight loss approaches. In other words, we are the infancy stage of a non-diet world…

Hence, we need to educate our future clients to the non-diet approach. With each new interaction with potential clients, we need to educate and educate some more. And when you think you are done educating… educate some more lol! Likewise, you need to move your ideal client along your non-diet marketing from not knowing about the non-diet approach to understanding the basics of the non-diet approach. This needs to happen before they commit (purchase) to anything with you.

As your ideal client moves further down into your non-diet funnel, they will start trusting you and see you as an expert in this approach. As a result, they will be more willing to take a risk with what seems to them as a “completely crazy” approach to their problem: to ditch dieting, learn to eat intuitively, and accept their body.

Non-Diet Business Coaching Training Center

Would you like to see an example of nurturing in the non-diet world? If not done yet, join my non-diet professional community by requesting our starter pack for training for intuitive eating. I’ll send you the nurturing funnel I have built for professionals.

non-diet professional training

We also have created for you a number of free non-diet professional training resources to help you begin your research in the field of non-diet approach to health. You will find non-diet online training, webinars, podcasts, and articles.

You can access the non-diet professional training here.

Non-Diet Business Coaching Mentorship program

The Beyond The Food Mentorship 6-month program is an intuitive eating business and non-diet professional mentorship program. It encompasses anti-diet business coaching alongside the necessary non-diet professional skills set training to make your clinical approach successful.

This is what I was seeking but couldn’t find years ago.

 

Understand the non-diet business coaching framework

The non-diet approach to health is the exact opposite of dieting. It’s a weight-neutral approach to health that instead of focusing on a weight-oriented outcome, it’s focused on all the other factors that can impact one’s health beyond body weight. The ultimate goal is to support the patients to become their own expert at their body.

The best non-diet marketing strategy

An effective non-diet marketing strategy will help tell a compelling story about your offer/product in a way that will help your niche market (future client/patient) connect to your offer/product with a strong desire to commit (purchase). The commitment of resources leads to transformation for your client and equal sales and revenue in your business.

The 3 pillars of non-diet marketing

1: Ideal Client Readiness

2: Emotional Connection

3: Nurturing

Pillar 1: Ideal Client Readiness

Trying to please everyone is the #1 marketing mistake I observed in the health & wellness business sector. This is why the second element of a successful business strategy should include a comprehensive analysis of your ideal client and niche market. This way you can create unique marketing initiative that connect with your future clients.

Pillar 2: Emotional Connection

Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy (commit). Emotional marketing taps into the innate human desire to FEEL. This is critical to a women-based audience.

Pillar 3: Nurturing

The last pillar of a successful non-diet marketing strategy is to create a relationship of trust and credibility with your ideal client. The vast majority of your future clients will be doubtful given their experience thus far with diet culture. I know I was…. You?

Non-diet Professional Training Center

Would you like to see an example of nurturing in the non-diet world? If not done yet, join my non-diet professional community by requesting our starter pack for training for intuitive eating. I’ll send you the nurturing funnel I have built for professionals.

Non-diet mentorship program

The Beyond The Food Mentorship 6-month program is an intuitive eating business and non-diet professional mentorship program. It encompasses anti-diet business coaching alongside the necessary non-diet professional skills set training to make your clinical approach successful.

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Stephanie Dodier

Hello! I'm Stephanie, Clinical Nutritionist, author and host of The Beyond The Food Show and founder of The Beyond The Food Academy . I'm help women become intuitive eaters & body confident!. Get started now with my free Audio Training.

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