In this episode, I’m joined by Kayla MacDonald, whose story is a powerful reminder of how claiming your truth in marketing can change lives—sometimes without you even knowing it. Kayla attended one of my non-diet coaching workshops back in 2022 and, without ever becoming a private client or enrolling in my certification, experienced a life-altering transformation. Her journey away from weight loss coaching and into a radically creative, embodied healing modality is nothing short of inspiring.
We talk about how her own disordered eating patterns were reignited by the expectations of the wellness industry, and how she chose a completely different path—one that led her to heal through storytelling. You’ll hear how she uses internal family systems, AI, and imaginative archetypes to help women rebuild their relationship with food in playful and unconventional ways. If you’ve ever questioned your place in this industry or wondered how creativity could be a healing force, this one’s for you.
Episode Timeline & Highlights
[2:22] – Kayla shares how my workshop sparked a major career pivot
[4:53] – The toxic pressure of “being the brand” in the wellness space
[7:00] – Why ethical marketing—standing in your truth—can inspire transformation
[9:46] – Kayla steps away from the industry to preserve her integrity
[10:27] – Her creative path: podcasting, fiction writing, and coaching through storytelling
[12:08] – A unique twist on Internal Family Systems to reframe binge eating
[15:20] – How AI and archetypes support inner healing and visibility challenges
[19:35] – Why this creative modality is a breakthrough for non-linear thinkers
[21:49] – Finding your niche and trusting your authentic method
Mentioned in the show:
Non-Diet Coaching Certification Waitlist
Guide – What To Say When Clients Want to Lose Weight
Non-Diet Coaching Client Assessment Tool
