38-Failure Capacity

by | Apr 12, 2022 | 0 comments


Your failure capacity as a non-diet coach will determine your ability to achieve your desired level of success faster. 

Yes, I’m calling you out as a business owner who has been socialized as a woman, to do some mindset work. In fact, this is why we focus on your thoughts and beliefs, rather than sales tactics, to get more clients.

Most of us have been trained to be afraid of failure. Fear of failure is what prevents most women-identifying entrepreneurs from being successful in their businesses. Conversely, increasing your capacity to fail is the key to success long-term, including your ability to get clients.

The reason why many women entrepreneurs do not achieve the level of success they desire is not due to a lack of actions or marketing strategies. On the contrary, in most cases, too many actions are the problem.

It’s actually the belief that failure is “bad” that holds you back from achieving the success you desire.

How to increase your failure capacity

When we believe that failure is about our worth as a human, our brain will do all that it can to avoid it. However, when we look at failure as a lack of success, we can ask the question, “who defines success?”

The answer is YOU. As a business owner, you set the goals of your business. Therefore, you define what success looks like for you.

Failure is the absence of meeting your own expectations. And for many non-diet coaches, the fear of failure is so deep that they will avoid committing to defining success.

Here’s the truth: you can’t have success without failure. In order to get more paying clients in your business, you have to stop avoiding failure.

To increase your failure capacity you have to make an agreement with yourself. When you don’t meet your own expectations, you will NOT beat yourself up and instead, you will manage your mind. You will be kind and compassionate with yourself and reframe your thoughts to see lessons instead of failure. And most importantly, you will now expect failure.

After all, there is no success without failure.

Your next step is to get to work on practicing failing, really. Investigate your thoughts and beliefs as you go through each failure and share them with us – the non-diet community is here to cheer you on!

What you’ll learn listening to this episode on failure Capacity as non-diet coach :

  • The reason why avoiding failure is interfering with your ability to get clients
  • Why failure is essential to your business’ success
  • A new way of thinking about failure that will help your success
  • How to build your failure capacity

Mentioned in the show:

Training Event for Non-Diet Coaches

Mentorship Program

Free Resources 



I’m Stephanie Dodier – Non-Diet Nutritionist, Cognitive Behavioral Coach and Certified Intuitive Eating Counselor.

I help women fight diet culture by reshaping their mind not their body. I have been hosting a million downloads podcasts- It’s Beyond The Food for over 8 years and The Undiet Your Coaching. I’m the creator of  the Going Beyond The Food Method™️, which was born from my own journey with a 25 years dieting career  and has since grown into a global movement.

Get started with our free eating, body image and mindsets free intake form and client assessments 

Ready to show the diet industry that you mean business?

Download The Non-Diet Professional
Training Series

Subscribe to Our Podcast

Search Podcast Episodes

Client Love

Lindsay Sarson

Founder. Intuitive Diabetic

The best decision for me personally and for my business!
You will provided with the strongest foundation to be able to support your client and to change their lives!

Dr. Carolyn Ross

Founder, Anchor Program

I would have saved so much money if I had meet Stephanie before!

I would have been so much further in my business if I had consulted with Stephanie at the start of my business. I worked with so many people who said they knew what they were doing but Stephanie is the only who really knows.

Katie Valley, B.Sc.,RHNP

Founder, Katie Valley Wellness

I earned back my investment in the first 3.5 months and I’m on track to double my first-quarter revenue this quarter!

Working with Stephanie has been the best decision I could have made for my business.

Lisa Newman

Founder, Women Eat

This program fast track my progress with so much clarity- Just do it!

I had so much trouble finding the right coach because no one understands our niche and what we do. How to position our non-diet approach in the market but also how to coach our client effectively. This is something really special and unique about this program and Stephanie.


Questions about body image, food, mindset, motivation, goal setting…


You have Successfully Subscribed!



Watch the recording of the Rebellious Eating Solution Masterclass 

You have Successfully Subscribed!



3-Part Masterclass Series 

You have Successfully Subscribed!

diet quiz



Take the Quiz and find out. 

You have Successfully Subscribed!



Register for the Rebellious Eating Solution Masterclass 

You have Successfully Subscribed!