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In today’s episode, we will investigate the parallel between how we react to certain food and how we react to thoughts. We will also explore why the most approaches to food sensitivities lead to further disempower people from their agency. 

Food Sensitivities VS Thought Sensitivities

This podcast is a great follow-up to Undiet Your Coaching Podcast episode 73-The other reason for intuitive eating.

What you’ll learn listening to this episode on food Sensitivities vs thought sensitivities:

• The wellness culture approach to food sensitivity 
• The role of agency in food sensitivity
• The unique way each human reacts to thoughts 
• The intuitive eating approach to food sensitivity.

Mentioned in the show:

Register here for – How to teach nutrition without co-opting diet culture Live

New Intake Forms – Non-Diet Client Assessment Tools

Mentorship Program 

Free Resources 

Episode Transcript:

Undiet Your Coaching Ep74-Food Sensitivities VS Thought Sensitivities

Welcome back, my dear colleague.

We’re gonna talk about a parallel today between food intolerance, food sensitivity, and thought sensitivity. And in order for you to appreciate this podcast to the fullest, I recommend that you listen to podcast 73.

Because in podcast 73, I’m teaching you the other reason why intuitive eating is so important, and this podcast will show you a parallel or an analogy or an example of that and how it shows up in wellness culture or the way that mainstream is teaching about food, nutrition, health, and wellness.

And I wanna give you some background about this episode, this idea of putting food sensitivity against thought sensitivity came to me in a recent webinar that I was teaching for Undiet Your Life called Rebellious Eating Solution.

Rebellious Eating Solution is really focused on deconstructing the reason why people struggle with food, and that’s what we call rebellious eating behavior. And I have been doing this particular webinar for almost three years. When I say I’ve been doing it, I’ve been using the same structure, the same presentation, the same webinar. I’ve just been redoing it live, for three years and every time on the dot, the same thing happened, every time in the Q&A section. One of the first questions I get, I swear to you every time, is this one: but what about my food intolerance? Intuitive Eating’s gonna force me to eat everything. Something around that.

And I’m sure for those of you who are in the field and are running consultations with clients, which I used to do as well, this is one of the first objections that I used to get: but what about all my food intolerances?

And at the beginning, six, seven years ago, this objection used to infuriate me. And now that I know what I know, fast forward seven years later, I have the deepest compassion for people who ask me this because I understand why their brain is using this argument in order for them to continue being part of a structured way of eating, diet, culture, dieting, food restriction, wellness, culture, all the things.

And I wanna share the behind the scenes of the answer to that question, an. So the first thing I want you to understand, coach trained in behavioral coaching, you understand already why the brain is offering this objection to a pitch of intuitive eating, which is really what a webinar is, right? If we go into talking about business, webinar is a way of pitching your product, which is coaching with you, in this case with intuitive.

The brain is offering this argument because it wants to continue the current state of affairs. So to the brain, to the human brain, any change, transformation outside of the current reality we are experiencing is deemed dangerous. It’s deemed fear-based, avoidance, don’t want to go there. I understand it may be “good for you,” but the brain is like, I don’t know how to deal with this. We’ve never been an intuitive eater, so this thing is scary. I can’t promise results. I can’t manage it. Let’s stay a restrictive eater.

So that’s the first layer as to why the brain is offering that, and it’s anchoring on food sensitivity because when these smart people that attend my webinar understand, obviously I’m explaining it clearly enough that their brain’s like, holy crap, you mean I’m gonna have to make my own decision about food? You mean to tell me I won’t be able to follow a list of things that are “bad me.” I have to challenge each one of those things and figure out for ourselves what doesn’t work for us.

Whoa, we don’t know how to do that. I can’t trust my body, it’s scary. Way too much efforting, way too much risk. You have to understand that people who have been restricting and dieting for years have no notion of trusting their body anymore. It used to be there, but it got reprogrammed to think my body is wrong, my body is a problem. My body obviously can’t be trusted. Look at me physically, like I’ve gained weight, I’m fat, how can I trust my body?

So when you put them in front of a formula that will say, you trust yourself to make decisions with food, there will be a fire alarm in their brain. Beep me beep. Every single front of safety in the nervous system will react. All of that is unsafe because learning to trust the body is something that they haven’t done and they don’t know how to do.

This is where we’re building on the prior podcast 73, when I taught you the other reason why we all need to take an approach of intuitive eating when it comes to nutrition food is because we need to rebuild that into people. We need to rebuild their capacity of trusting themselves, their agency. Otherwise, they will forever be in the loop of looking outside of them with food, with their health, with their body, and everything else in their life for authority.

So with that in mind, what is the parallel between food sensitivity and what I call thought sensitivity?

I’m gonna first go into the world of food sensitivity because if you are here listening to this podcast, you coach health, wellness, nutrition to some degree. That you are a graduated experts from dietetics in a university, to a health coach, to a life coach, you understand, to some degree, food sensitivity.

So let me talk about food sensitivity for a moment. And I just wanna make this clear because we have people from all backgrounds here. Food sensitivity is not the same thing as food, okay. I’m gonna get my clinical nutritionist version of me out here. A food allergy is a reaction from your immune system to a molecule of food. If you have a sensitivity and intolerance, meaning the same thing, sensitivity or intolerance, it’s not your immune system reacting, it’s part of your digestive system reacting. That’s the simplest form of explanation. Food allergy is a life-threatening situation. People who have food allergy, they know they have food allergy because they’re probably carrying an EpiPen with them.

And here’s what I have observed. I’ve done my first three years after graduation from nutrition. I did hardcore clinical practice, nutrition client one after the other all day long. Those who know what I’m talking about, you know. Clinical practice, you see a lot of things in a lot of cases, a lot of patients. And I’m gonna tell you, all the patients I had that had food allergy, they had no desire, no craving to eat the food they were allergic to. Because the last time they did, they had a very, very, very, very bad experience.

And it’s a trauma. In every layer of their being, it’s a traumatic experience and they have no desire to repeat it. There’s no craving. So when people come to me or used to come to me and say, I’m intolerant to this food, I crave it all the time, a k a gluten. People weren’t celiac. I always, as we do diligently ask, have you been tested? Are you celiac? No. No, no. So tell me more about this intolerance thing. Well, I read so much about intolerance and I have arthritis in my knees, and then probably because of the gluten that I’m eating. So I’m intolerant to gluten because of the arthritis in my knee. Oh, interesting. So it’s self-diagnosis. Yeah. But I crave it all the time.

Ah, that is was my number one sign to know that these folks were not testing in themselves. They weren’t relying in their own wisdom to know what they were, “intolerant” to. They were relying upon external sources, and there was a reason why the brain was craving it. It’s because they weren’t really intolerant. It was just a story, a thought they were telling themselves in their brain. And because there’s no test. Now, there’s no test, and I’m saying that with a lot of caution. Today is March 15th, 2023. I am not up to date in all the research around food intolerance and food sensitivity. So if one of you is listening to this podcast and you are a research expert, and you know there’s new research coming out that proves that food intolerance and food sensitivity is a thing and it’s testable, please send me an email at infoa@stephaniedodier.com and let me know.

So what I’m about to say is from my limited knowledge. As of right now, there are no tests. Or the last time I talked to someone, I did an interview on this, on the going to be on the Food podcast, which, by the way, if you’re not listening to that podcast, you should. It’s a goldmine of information, but I did a podcast, podcast 283 with an expert in the field of digestive health who specializes in medical nutrition, and she does it from an intuitive eating and health at every size perspective. Her name is Beth Rosen. So if you want to know more, go listen to Podcast 283. She was telling me there was no test. She has a very specific way that she puts her client through to tests, food intolerance and sensitivity. And she doesn’t do it with any tests. She does it by teaching her client to connect to their inner world and feel what’s going on in their body with food. She has a protocol that she puts them through so her client can decide what they’re intolerant to or not. And that’s what food sensitivity is. It’s a reaction to food physically and beyond the physical body. That’s what I love so much about Beth as we, and as she looks at her practice way beyond just physical.

There is reaction to food that I have, I have food that I’m intolerant to. They’re very specific and I can tell you exactly what happens when I eat them. And it’s beyond just a physical sensation in my digestive system. Is the way that my brain gets all foggy and confused. It’s the anxiety I feel in my emotional body when I eat these foods.

So, if you are in that process or help people determine their food sensitivity, it’s not just physical, it’s mental, it’s emotional, and it’s physical. And that’s what the body wisdom, when you trust your body to tell you if a food works or doesn’t work for you, it’s more than just the physical body. I’m gonna give you the example of one food that for me it’s not working and it’s black beans. Don’t know why, but when I eat black beans, well number one, within two hours, I start to get bloated. I start to get cramps in my belly. It’s almost like I had food poisoning from the ribcage down to my hips. It’s very locally there, and then I can’t focus on anything.

I am so overwhelmed by what’s going on in my body that my brain can’t focus on anything. I gotta stop doing whatever I’m doing because my brain is not able to focus on anything and I get very anxious. Now, that doesn’t happen often cuz believe me, I don’t eat black beans often. If I eat it, I can’t remember the last time. The last time I had it is when I used to be a dieter and I made black keto, black beans brownie. Sure, some of you have made that. My god, I almost died. It’s the last time I ate black beans because I wanted to eat it. These days, if I eat black beans, it’s because, I don’t know, it’s in the recipe. I don’t know it’s in the food that I’m eating. It’s an accident because trust me, I do not desire black beans. I do not crave black beans.

Now, there’s another food that I’m intolerant to, which many of you probably are too, which is corn. Corn on a cup. There’s not good things that happens in my body when I eat it but I crave it once or twice a year.

When there’s fresh corn on a cub, I make the decision, because the consequence are not as severe as black beans. It’s probably like a two outta 10 versus black beans being a nine outta ten, five alarm fire. Corn on the cub is like a two or three outta 10. I consciously make the decision to eat the corn on a cub because usually it’s with a family gathering. We have corn on the cub festival in our family in the month of September, and I see all my aunts and uncles and cousin and I eat them corn, and I know what’s gonna happen for the next 24 hours. But it’s a conscious decision because I trust that the consequence won’t be that grave, that my body can handle it, and me and my body work together to process the corn on a cup.

Is that how you approach food sensitivity with your client? Is that how we talk about food sensitivity in mass media? It certainly is not in my world where I came from. I talk about it that way. My colleagues in the intuitive eating world talk about it in that way, but most people are not educated from that perspective. They’re not taught flexibility around food sensitivity because food sensitivity is just another concept that’s created to teach conformity outside authority, keep people out of their power. And that’s the beauty of intuitive eating is it dismantle all these concepts. It dismantle all these outside form of authority even the pretense around food sensitivity in food intolerance would say, yeah, they exist, but let’s test it on you. You test it on you and you decide what works for you and doesn’t work for you, not the lists. You figure out on your own. Through the concept of food sensitivity, we get people back in their power.

I’m gonna draw the line here and I’m gonna start talking about thought sensitivity. Thought sensitivity may be something that you’re not familiar with, and that’s totally normal if you’re not a coach. If you’re not familiar with cognitive behavioral therapy or coaching, it’s completely normal that thought sensitivity is foreign to you.

So let me explain to you what it is. Thought sensitivity is how you react to the thoughts in your brain. So for those that are very familiar with nutrition, I want you to think your thoughts are like a food going through your body. When you have a thought, it travels through your entire body.

So let me give you just a highlight of that. You have a thought about whatever circumstance you have a thought that thought within millisecond engages an electric signal, an electric current in your nervous system, central nervous system. So from the base of your neck all the way down your spine, that thought commands a reaction in your body. It commands a response, a behavior. And that information travels through your central nervous system to your nerves, and you feel the sensation in your body that actually can be measured and then you behave and you react a certain way. So one of the most basic example to a thought sensitivity that I have for you is when you have the thought, the fire is hot and you mistakenly put your hand around close or on the fire, your brain is like danger, danger, get your hand off the stove of the fire. And you react literally within a millisecond but it’s a thought in your brain that ignited the behavior. The thought travel through your central nervous system and through your nerve. Poof, you pulled your hand off the stove. That doesn’t just happen in case of emergency, it happens all day long.

It says that the brain produces up to 60,000 thoughts a day. Now, 95% of these thoughts are unconscious. They’re just thoughts. They’re to automate various functions in your body and fuel your perspective. But everything you outwardly behave in the world, reaction to the world, into the world, started with a thought.

Now every single individual has a different reactions to any specific thought, right? So here’s a great example of that. The thought, I am fat, for me, Stephanie, totally neutral, almost positive. But for another woman, when she thinks of herself as I am fat, the reaction, the consequence, the sensitivity that she experienced to it, is completely different than mine.

Why, right? Why is she having a different reaction? It is because of her past experience, because of her family. It’s because of the social conditioning of diet culture, the indoctrination to her gender, to her sexuality, to her race. All these social constructs alongside her past experience or trauma influence different reactions.

We cannot have a list of thoughts and assume that everybody will react the same way because it’s not true. But that’s the parallel with food sensitivity. Food sensitivity in wellness culture gives a list of all the food to be avoided because they’re dangerous and you’re reacting to it and you’re sensitive to it. The same thing happens with food as it happens with thought. Each one of us reacts differently based on so many factors. And that’s the work, that’s the journey of human being, is getting to understand ourselves, getting to understand our body, getting to understand our thoughts, our emotion, our reactions.

So when we coach people on food, we can’t separate just talking about food from thought sensitivity. We can’t coach health, we can’t coach food. We can’t coach any of those behavior if we don’t also coach the thinking process. Because the reaction, the behavior we’re trying to coach, let’s say you’re a health coach and you’re trying to coach self-care, that’s an outwardly behavior. The same thing if you coach binge eating.

Like I’m trying to go to all the different coaching specialty that typically listen to my podcast, but whatever you coach behavioral-wise, the reason why the behavior is present is in reaction to a thought. And even Alex tend to say that the reaction to certain food for certain people is also thought base. And there’s evidence to support that. If you look at the research around IBS. There’s a strong light of thinking, and probably by now it has been validated even stronger that the i b s symptoms that most people experience are a result of their emotional body in their thinking. Because physically emotion travels true the body causing sensations. And when you look at these piece of research around i b s, one of the most effective treatments for IBS is CBT, cognitive behavioral therapy, right?

What we do in my world is cognitive behavioral coaching. There’s a difference between therapy and coaching. Therapy is done with a licensed practitioner 1 0 1 most of the time, and they go deep in understanding why people think the way they do so they can correct the behavior. Cognitive behavioral coaching states just at the thought level. We don’t do trauma healing. We don’t do like past experience. We stay at the highest level possible and we teach people how to use a self-coaching framework. And we refer out if people need to go to therapists.

So food sensitivity and thought sensitivity, to me and my worlds, from my perspective and my belief system, are both or should be both approached in the same way. Right? Look at the individual in front of you. Help them understand why they are reacting to their thoughts, why they are reacting to food in a certain way. Coaching them that they have power over their thoughts, they have power over their body, over the food they eat. Never stripping them away from their agency over themselves, their life and their body.

That is when, for me, the work that we do at whatever level you’re doing, it comes in complete alignment. So if you feel disjointed, you just know something is wrong in the approach. When you coach women, globally, for women, whenever you coach them on , very often it comes down to this empowerment. And most often it’s intersected with body image and food because that’s the, funny women above 30, it’s just part of who they are.

So part of the work you need to do with these women is that work and claiming that their power and their, and for you as a practitioner, when part of your specialty, of your technique that you’re using in your practice, promote this empowerment and you are trying to empower people, but at the same time, you’re stripping away people from their power in this other part, that’s when it feels yuck. That’s when it feels like something is wrong , something is in misalignment. That’s why I do with professional, to bring people back in alignment, to talk about nutrition, to talk about help, but in the way that is aligned with their personal value and how they live their life and how they view the world. The word alignment for me is big and it’s becoming bigger and bigger and bigger in the way that I teach and the way that I coach people.

So that’s what I wanted to share with you around thought sensitivity and food sensitivity to help you contextualize empowerment coaching and how we talk about food and nutrition and to really bring it home for you. I would love to hear any questions you may have on that or any feedback. Reach out to me on social media or send us an email at info@stephaniedodier.com. With that in mind, I’ll see you on the next podcast episode and I love you. Bye.

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The OTHER reason for intuitive eating coaching

On today’s episode we are going to look at the other reason why coaching our client to eat intuitively is essential for their own liberation from diet culture.

Our role as coaches is to build up our client to achieve:

1. Empowerment coaching

• guide them to build their skills so they can find their own answer therefore power
• Coach them in  way that they can see their own power
• Ask question instead of telling them what to do
• Diet Culture has told them what to do

2. Reconnect with their Agency

• To claim their Autonomy using food
• DC use women’s body and food as way of disempowering them
• keep structure intact

3. Creating safety with food

• Build trust and power in themselves
• using their eating experience

4. Start with how we engage with them.

• We teach them tool and we trust them
• To we pretend to have all the answer for them or are we helping them find their own answer
  

What you’ll learn listening to this episode on the OTHER reason for intuitive eating: 

• The link between eating and empowerment
• Why coaching agency is essential to liberation from diet culture
• Two questions to practice with each eating choice to claim back your power
• The Going Beyond The Food way to coach intuitive eating.

Mentioned in the show:

Register here for – How to teach nutrition without co-opting diet culture Live

New Intake Forms – Non-Diet Client Assessment Tools

Mentorship Program 

Free Resources 

The free resource that I’m sharing with you is going to improve your client onboarding process. I’m sharing my Non-Diet Client Assessment Forms. This resource is something that will allow you to evaluate your client to get an inside look at their relationship with food and their body and give you clarity on where to spend your time coaching them. 

The Client Onboarding Process

The onboarding process we use always starts with a consultation. The purpose of a consultation is an exchange of value between you and the client. It’s a process of hearing from your client what their problem is, what they’ve tried and why it hasn’t worked. It’s then your turn to share your solution and how it will impact them if they do your program. 

Once the client has decided to work with you, you send them the contract, invoice and the Non-Diet Client Assessment form. 

The Non-Diet Client Assessment Form

We simplified the most commonly used body image assessment tool, which was nearly 32 pages long so that your clients will have a resource that is effective, simple and comprehensive. 

The assessment tool includes a total of 20 questions covering each aspect of the non-diet method; Mindset, Eating Profile and Body Image. By compartmentalizing the assessment into different aspects, you’ll understand where to begin coaching your client, allowing you to fast-track the process in helping your client achieve results. Your client will also be left with an awareness of their own relationship with food, their mind and their body.

Using this tool will require you to have experience with body image and mindset coaching. The best place to start with this new resource is to first use it for yourself, which will indicate if there are gaps in your coaching training. 

If you haven’t yet downloaded it, you can access it using the link below. 

What you’ll learn listening to this episode on Non-Diet Client Assessment form & process:

• The onboarding process we use in our business
• What the Non-Diet Client Assessment Form is, and why you should use it
• How to use the Non-Diet Client Assessment Form 

Mentioned in the show:

New Intake Forms – Non-Diet Client Assessment Tools

Mentorship Program 

Free Resources 

Do you coach your clients at the behavioral or nervous system levels? 

If your clients are coming back to you with the same problems, you helped them with after completing your program, that most likely means you are coaching them on the behavioural level. 

Eating Behavior and Nervous System Regulation

Most of your clients will come to you with the desire to “fix” their behaviour, such as overeating, binge eating or emotional eating. As coaches, we must understand that coaching their behaviours does not lead to sustainable results. 

Meeting the behaviour as the problem misses the underlying reason why that behaviour exists to begin with. 

Nervous System Regulation Misconceptions

As education on nervous system regulation expands, we see more coaches use those strategies as coping mechanisms vs. getting to the root cause.  

It’s one thing to teach your clients nervous system regulation techniques, such as breathing exercises to cope with anxiety. Still, it’s another to do so while also understanding why the anxiety is happening.  

Sustainable change comes from coaching your clients on what drives the behaviour; their thoughts, emotions and beliefs, along with nervous system regulation mechanisms. 

Intersectional Coaching

Helping your client get to the root of their issue requires an understanding of the social conditioning factors that influence why a client thinks and behaves the way they do. It’s a process of normalizing their behaviours, and then you can work on helping them change their beliefs and thoughts. 

The first step in becoming a coach that can effectively guide your clients in true transformation is by first experiencing it for yourself. 

What you’ll learn listening to this episode: 

• The most effective approach to coaching eating behaviors
• Why coaching directly at the behavioral level is ineffective
• Why people eat the way they eat
• My thought on morning routines…

Mentioned in the show:

New Intake Forms – Non-Diet Client Assessment Tools

Mentorship Program 

Free Resources 

Creating Clients with Mindset Coaching & Nervous System Regulation

Mentorship graduate Deanna Beaton made a huge transformation in her career during the pandemic. She went from being a lifeguard and comedian to a Non-diet Coach and Fitness Trainer.  

The journey to get where she is easily signing new clients, was a journey of self-development and mindset work.

Goal Setting Misunderstanding

Deanna experienced the biggest shift when challenged to make neutral goals in her business. Her past perspective on goals was that she always failed at achieving them and therefore didn’t need to set goals. 

After taking self-responsibility, she now understands that that belief was a misunderstanding about goals. She used to think they were about fixing herself, which only created unproductive feelings that would lead to unproductive actions, resulting in an unproductive reality. 

Now she sees goals as an experiment on who she can become and what she can do. 

Creating Clients With Mindset & Nervous System Work

One of the first goals she set was to reach a certain number of clients in her practice. Before doing mindset work, she was resistant to setting the goal of getting more clients because she assumed that more clients would mean more work and be too hard. 

Her nervous system at that time was not equipped to manage more work. Her first step in achieving nervous system regulation was simply naming her feelings and connecting to the messages her body was giving her. 

She quickly realized that every tactic she had used to grow her business before nervous system regulation would result in overwhelm. She was going through the motions of ‘doing’ but eventually got to the point of feeling frozen in taking any further action. 

Instead of focusing on the actions, she began focusing on her thoughts. This built a strong foundation to continue experimenting and eventually resulted in signing 3 clients. 

Changing her thoughts allowed her to do the work in the energy of service, love and unattachment to the outcome. 

Taking action from a place you want to feel will result in work that is fun, easy and productive. 

What you’ll learn listening to this episode on Creating Clients with Mindset Coaching & Nervous System Regulation:

• The importance of nervous system regulation in creating results in your business
• The myth about the ‘fake it until you make it mentality
• How building failure capacity requires you to reinvent new stages of yourself

Mentioned in the show:

Mentorship Program 

Free Resources 

Connect with our guest:

Website – Deanna Beaton

Instagram – Deanna Beaton 

Today’s episode was inspired after reviewing my business revenue for last year and the wave of shame I experienced. How I experienced the shame was vastly different than I would have if I weren’t a coach. 

This story holds a powerful discovery that I want to share with you. 

Exploring Shame 

The moment you notice the sensations of shame in your body, it’s an invitation not to turn away from it but to be with it. 

It’s an invitation to ask yourself what thoughts and beliefs you have that create shame. For instance, when I noticed the sensation of shame after looking at my numbers, I discovered that I had the thought that I should be making more. After exploring further, my brain was offering up the belief that I should be making 7 figures in order to be qualified to teach business. 

So I sat with that. I had the skills to create safety through unconditional acceptance, which allowed me to sit with this and continue to explore my beliefs around money. 

I then asked if it was a fact that I needed to be making a million dollars to be a qualified business coach. The answer: a visceral no. 

7 Figure Biz Ideal Vs Thin Ideal

The revenue ideal I was holding onto parallels the thin ideal that women hold onto. The two both represent the conditioning that more is better. 

The moment this awareness came to my attention, the shame settled. I now had the choice to continue to uphold this conditioning or not. Choosing to uphold that belief is a choice to uphold toxic business culture.

Perhaps for you, you hold the 6 figure business ideal and attach your worth to the amount of money you make. 

In 2019, 88% of women-owned businesses made less than $100 000 per year. 

So why was I not allowing myself to consider myself successful? Because society conditions you to believe that only those who reach exceptional results outside of the average are successful. 

Just like wellness and diet culture condition us to believe that you must be thin to coach health. The deconditioning of the 7 and 6 business figure ideal is the same as the thin ideal. Success has nothing to do with the external. 

The only way I could reveal these subconscious beliefs was by acknowledging the sensation of shame. Allowing myself to feel shame led me to unlearn toxic business culture and make an empowering choice in my business. 

When you liberate yourself from the external standards of success you will experience joy, ease, contentment and confidence. 

So, I leave you with this question; are you subconsciously co-opting toxic business culture and taking action based on those beliefs?   

What you’ll learn listening to this episode on 7 Figure Biz Ideal Vs Thin Ideal:

1. The powerful impact that processing shame has
2. The parallels of the thin ideal and the 7-figure business ideal
3. Questions to ask to determine if you are operating from toxic business culture

Mentioned in the show:

Mentorship Program 

Free Resources 

The mindset shift I am going to teach you in this episode follows the mindset shift that I taught in episode 67 of someone who creates and makes money. 

Today’s mindset shift parallels how we help our clients in the non-diet world to care for their health no matter how much they weigh. We help our clients move away from conditional commitment, which is exactly what you are going to do so you can become an entrepreneur who reaches your goal. 

‘Even When’ Mindset VS ‘As Long As’ Mindset

The ‘as long as’ mindset looks like “I am willing to keep posting on social media as long as people keep booking consultations” vs the ‘even when’ mindset, which looks like “I am willing to keep posting on social media even when no one books because I am committed to finding the people who want to work with me.”

Take a moment to ask yourself if you have a conditional or unconditional commitment to your goal. Don’t rush the answer. Ask yourself this question over a period of a few days and see what subconscious answers come up for you. 

Conditional or Unconditional Confidence?

When we don’t see the results we want in our businesses, we often blame the actions we take or don’t take. When in reality, it is due to our mindset. One of the most effective mindset shifts you can make is from the ‘as long as’ to the ‘even when.’ 

Your confidence isn’t conditional on the results of your business. The goal is to build unshakeable confidence on the belief level that creates results in your business.  

If you operate from conditional confidence, you will lose confidence in your skillset, which will impact your coaching sessions. 

Not only does the ‘even when’ mindset lead to building a successful business that makes money, but learning and embodying this concept for yourself will automatically enhance how you coach your clients. You will easily support them in building their own unconditional commitment to their goals. 

Worst-Case Scenario

Another question to ask yourself is, what is the worst-case scenario? In order to find unconditional commitment, you need to explore the worst-case scenario. 

For example, in order for you to make the money you want to make, you have to be willing to make no money. This is why I often guide my students to not quit their job when they are just starting to build their businesses. That is what it looks like to work with your nervous system. 

Explore the worst-case scenario and make peace with it by working with the thoughts you have toward it. 

Your journey towards your goal will be so much smoother when you build unconditional commitment and adapt to the ‘even when’ mindset. 

What you’ll learn listening to this episode on ‘Even When’ Mindset VS ‘As Long As’ Mindset: 

• The difference between the ‘as long as’ mindset vs the ‘even when’ mindset
• How the ‘even when’ mindset parallels the work we do with our clients in the non-diet world
• How to build unconditional commitment to your goals 
• Why exploring the worst-case scenario is needed 

Mentioned in the show:

Mentorship Program 

Free Resources 

My personal transition from the corporate world to entrepreneurship helped me realize that having money and making money are not the same thing. 

Mindset Coaching-Having Money vs Making Money

When you move from having and earning money as an employee to making and creating money as an entrepreneur, there are beliefs and thoughts that need to shift for you to be successful. 

As entrepreneurs, we create results, aka money, by taking action. The quality of the actions we take, such as selling our offer, is a direct result of how we feel. How we feel is a direct result of the quality of thoughts we hold. This is the coaching concept that I teach all of my students and clients. 

Your Thoughts Matter

So, if you have the mindset of “Oh, I’m not sure if my offer is good,” will create a feeling of doubt. Doubt is not going to lead to taking quality actions. If you think, “I better make money. I NEED to make money,” that often leads to feeling desperate, which, again, will not lead to taking quality action. 

Mindset Coaching-Having Money vs Making Money: 5 Key Emotions for Entrepreneurs

As we just identified, we take action based on how we feel. There are five key emotions that entrepreneurs need to learn how to create for themselves. 

1. Courage – if you don’t have a safety net of money behind you as an entrepreneur, you are going to need a lot of courage to take risks and actions that will lead to making money.
2. Confidence – you need to be confident in your skills as a coach so that you take steps to sell your offer. When you act from a place of insecurity, such as using false urgency tactics (the price goes up tomorrow) your potential client will pick up on that energy. 
3. Resilience – this has to do with your ability to regulate your nervous system and the capacity to which you have to fail. An entrepreneur has to be willing to fail. 
4. Determination – you can not give your power away to things outside of your control and be determined to make your business work. 
5. Commitment – in order to make money, you have to be willing to take quitting off the table. If you are giving yourself deadlines that the your business has to work by a certain time, this leads to thoughts that take you out of determination and commitment. 

Your job is to think thoughts that will lead to creating these feelings in your body so you can take productive action that makes you money. Even when you have zero evidence of being able to make money. 

Thought Ladder 

I teach all my students to use the thought ladder to support them in the process of believing that they can make money. Start at the bottom of the ladder by finding evidence that it’s possible for others to make money. Then take the next step to build evidence that you can make money. 

Eventually, the belief that you are an entrepreneur who makes money and takes action from a place of confidence will be automatic. 

What you’ll learn listening to this episode on mindset coaching Having Money vs Making Money: 

• Why your thoughts matter when trying to make money as an entrepreneur
• The 5 key emotions for entrepreneurs to feel to be successful at making money
• The process that builds evidence that it is possible for you to believe in yourself 

Mentioned in the show:

Mentorship Program 

Free Resources 

The Non-Diet Mentorship students from cohort 6 have recorded a video for you….

We chatted about their personal and business wins over the last five months of the students of cohort #6. We discussed the role of mindset work and learning how to coach professionally in their personal and professional lives.

The non-diet coaches also answered questions submitted by you, the listeners:

I feel like a fraud… I can’t launch my BIZ until I’m perfect in my intuitive eating and body image?

Will the Mentorship Program help me structure my method of working with clients?

I feel like sometimes I’m self-sabotaging myself… I have a tendency to make things complicated… how do I resist it?

How do I attract people ready to do the work?

Did you feel scared before investing in your business?

How did you overcome your fears of joining the program?

NON-DIET COACHES SUCCESS STORIES VOL. 4

In the Non-Diet Mentorship Program, we are dedicated to making choices from a place of love instead of fear.

Diet Culture is rooted in fear.

The Non-Diet Movement is rooted in love.

We choose to teach from love, 

Moreover, we coach from a place of love.

We market our business from love, 

We empower.

What happens when you actively rewire your mind to see love instead of fear?

Possibilities. Growth. Success.

THE NON-DIET MENTORSHIP doesn’t magically create success for our students: they do. They succeed because they do the work.

They have lived a diet culture.

And they have lived in fear.

Now they make the active choice to say: Hell no to fear.

That’s why they are successful. 

WHAT YOU’LL LEARN LISTENING TO THIS EPISODE of Non-Diet Coaches Success Stories Vol. 4: 

• Personal and business wins over the last  months
• The role of self-coaching in their business success
• How they coach their clients using self-coaching
• They answer submitted questions from listeners

Mentioned in the show:

Getting More Clients – Ethical Training Event

Mentorship Program 

Free Resources 

Connect with our guests:

Instagram – Teodora Valencia

Website – Teodora Valencia

Facebook – Lamia Elloumi

Website – Lamia Elloumi

Instagram – Joni O’Donnell

Website – Joni O’Donnell

Website – Giulia Tondo

Instagram – Francisca Lanning

Website – Francisca Lanning

If you’ve always wanted to join us for our Non-Diet Coach Live events but weren’t able to, today is your lucky day. In every single event, so many amazing insights come out from teaching and coaching live, so in this 3 part Q&A series episode, I’m sharing how I answer the most important questions our students have.

This Non-Diet Coach Training event was all about becoming a Non-Diet Coach and the takeaways I’m offering will be both on how to coach clients and also how to build a successful business so you can help more clients!

So, if you’ve been coaching the non-diet approach or wanting to transition your coaching to the non-diet approach this is the episode for you. 

Tune in for this 3-part Q&A series and experience a powerful shift in what you currently think is possible for you and your business in 2023.

Joining The Non-Diet Mentorship program is your next step to study and coach with Stephanie. 

In this part 3 of 3-part Q&A series, you’ll learn:

• What to talk about in client sessions 
• How to ethically handle objections in consultation 
• Coaching clients with unsupportive family members

You can access PART 1 here and PART 2 here.

Mentioned in the show:

Getting More Clients – Ethical Training Event

Mentorship Program 

Free Resources 

If you’ve always wanted to join us for our Non-Diet Coach Live events but weren’t able to, today is your lucky day. In every single event, so many amazing insights come out from teaching and coaching live, so in this 3 part Q&A series episode, I’m sharing how I answer the most important questions our students have.

This Non-Diet Coach Training event was all about becoming a Non-Diet Coach and the takeaways I’m offering will be both on how to coach clients and also how to build a successful business so you can help more clients!

So, if you’ve been coaching the non-diet approach or wanting to transition your coaching to the non-diet approach this is the episode for you. 

Tune in for this 3-part Q&A series and experience a powerful shift in what you currently think is possible for you and your business in 2023.

Joining The Non-Diet Mentorship program is your next step to study and coach with Stephanie. 

In this part 2 of 3-part Q&A series, you’ll learn:

• The #1 trend in the industry 
• Live example of coaching health obsession 
• The guru mentality in business coaching 
• The  black & white thinking impacting your marketing
• How to think about pricing that will eliminate drama

You can access PART 1 here and PART 3 here.

Mentioned in the show:

Getting More Clients – Ethical Training Event

Mentorship Program 

Free Resources 

If you’ve always wanted to join us for our Non-Diet Coach Live events but weren’t able to, today is your lucky day. In every single event, so many amazing insights come out from teaching and coaching live, so in this 3-part Q&A series episode, I’m sharing how I answer the most important questions our students have.

This Non-Diet Coach Training event was all about becoming a Non-Diet Coach and the takeaways I’m offering will be both on how to coach clients and also how to build a successful business so you can help more clients!

So, if you’ve been coaching the non-diet approach or wanting to transition your coaching to the non-diet approach, this is the episode for you. 

Tune in for this 3-part Q&A series and experience a powerful shift in what you currently think is possible for you and your business in 2023.

Joining The Non-Diet Mentorship program is your next step to studying and coaching with Stephanie. 

In this part 1 of 3-part Q&A series, you’ll learn:

• Why people don’t buy what they need 
• Why you need to avoid  convincing energy in marketing 
• Why signing a contract with clients is safe
• Stephanie’s perspective on payment plan
• Scheduling all sessions creates safety for your clients

You can access PART 2 here and PART 3 here. 

Mentioned in the show:

Getting More Clients – Ethical Training Event

Mentorship Program 

Free Resources