From nutritionist to coach
There are a few things you need to know about the differences between coaching and nutritional consulting.
Do you know whether your nutrition business operates from the consulting or coaching framework?
Here’s a hint.
If you’re creating lifelong clients, there’s a good chance you’re operating from a consulting framework.
I know what you’re thinking. “But Stephanie- isn’t having a lifelong client a good thing?”
If you’re in the business of creating clients dependent on you for finding the answers, then yes. But if you’re looking to create a business where your clients become the expert and learn to coach themselves, you will need to operate as a coach, not a consultant.
Why?
We all know the answer to this question – it’s never just about the food.
From Nutritionist to Coach
Becoming a coach allows you to go deeper with your clients and find the root cause, leading to sustainable change. You’ll instill self-agency in your clients, releasing you of the expectation that you’re responsible for their results.
On the other hand, nutritionists are often behaviour driven, which leads to surface change. Most nutritionists are taught to rely on step-by-step programs with treatment protocols and meal plans.
If you’re frustrated with the results in your clients, another meal plan isn’t the answer. Learning to coach is.
From Nutritionist to Coach: Intellectualizing vs. Embodying
When you learn the coaching framework, you must live it for yourself before you coach others.
In doing so, having the skill to coach yourself will lead to making confident decisions in your business.
In today’s episode, you’ll hear from Renae as she shares how coaching her clients instilled fulfillment in her business in a way that being a nutritionist never did. Renae, a clinical Nutritionist turned Non-diet coach, blends a mix of Nutrition science with Intuitive Nutrition to help her clients transform self-doubt when it comes to food. Her approach focuses heavily on supporting women in high-tempo jobs such as military, first responders, and shift workers. Renae hosts ’The Non-diet Nutritionist’ podcast.
What you’ll learn listening to this episode:
- The difference between a coach and nutritionist
- How coaching helps your clients instill trust in themselves
- How coaching yourself leads to making confident decisions in your business
Mentioned in the show:
