35-Selling with Integrity

by | Apr 5, 2022 | 0 comments

selling with integrity non-diet coaching

Selling non-diet coaching with integrity requires a mindset shift in how we view business, selling, and marketing. Let’s explore selling with integrity and how to apply it.

Here’s the truth: if you haven’t cleaned up the way you think yet, your diet brain is running your business. If you have only done your work in the context of food or body, it’s guaranteed that diet-culture-thinking is showing up in your business.

Selling with integrity happens when you are in alignment with your values. In order to be in this place, non-diet coaches need to reflect on these powerful questions…

Selling with Integrity: Powerful questions for non-diet coaching

“How am I currently thinking about selling?”

“Why do I resist selling?”

“What thoughts or beliefs do I think (or ruminate on) that make me feel resistance instead of fun?”

Selling is an exchange of value. Meaning, selling is the process where your client sees the value in paying for your service to solve their problem. 

Selling is not about convincing. Convincing is about intellectual coercion and it’s disempowering, often triggering a feeling of guilt. Certainly, you don’t want to start a new-client relationship by using fear-based tactics to convince them to buy your offer.

Selling, however, leads people to be in an emotional state that has them excited to give you their money. This also entails inspiring your audience while leaving the decision to the consumer – giving them self-agency in the process.

As you may have noticed, most of us have been taught that convincing is selling – but it is not. In order to get more paying clients, you need to believe in the 4 simple things we discussed in Season 5, Episode 1.

What you’ll learn listening to this episode on selling with integrity non-diet coaching:

  • The error in thinking most non-diet coaches have when it comes to selling & marketing their services
  • How to sell with integrity
  • What it means to sell vs. convince
  • The one affirmation that will completely shift how you show up as a coach in your day-to-day life

Mentioned in the show:

4 simple steps to get more paying client event


Mentorship Program

Free Resources 


I’m Stephanie Dodier – Clinical Nutritionist, Intuitive Eating expert, Podcast host, and Creator of the Going Beyond The Food Method™️, which was born from my own journey with chronic dieting & body image and has since grown into a global movement.

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