39-The Right Pricing

by | Apr 12, 2022 | 0 comments

The Right Pricing As a Non-Diet Coach

How much should you charge for your services? The truth is, there is no right pricing as a non-diet coach. There is no formula, the right pricing doesn’t exist. Rather, pricing is all about perspective. Let’s dive into this…

One thing that differentiates us as non-diet coaches versus “traditional” health coaches or nutritionists is that we don’t coach the behaviour. Besides, we don’t coach behaviours because we know they are simply results of our client’s thoughts and emotions.

Here’s some food for thought… Non-diet coaches searching for “right” pricing is not all that different from their clients searching for the “right” diet.

Often, non-diet coaches do this because they feel doubtful, scared, and lacking agency over their business. Which leads them to believe that something, or someone, outside of them has the right formula to tell them exactly what to charge.

If you think this way, that’s okay, it’s not your fault. 

Now, let’s look at pricing in a different way. So that you can feel more confident and in your power when sharing your prices with people.

How to set the right pricing as a non-diet coach

I didn’t expect this much”, “this is a lot of money”… maybe you’ve heard statements like this when you’ve tried to set your own prices, and it felt shameful or uncomfortable? And those prices likely weren’t landing you clients (or enough clients).

Now you’re going to learn how to set prices that actually get you more paying clients. 

First, let’s clear one thing up: the right pricing doesn’t exist… there’s no formula. It’s all perspective.

Our perspective on money and what is expensive is just a series of thoughts that we’ve collected over the years through experiences. But that’s it, they’re just thoughts. And you have the power to use those thoughts to create a new money philosophy. Here’s a bit of mine…

My Pricing Philosophy

#1 – Charge a price you feel confident inviting people to pay for their transformation. When you start, how much you charge is not important – just get started.

#2 – Undercharge and over-deliver all the way! Once you’re experienced and have fine-tuned your methodology…

#3 – Enter the second wave of pricing and position yourself in the market as an expert.

At the end of the day, what matters most when you set pricing is your mindset.

In my non-diet mentorship, when students create their pricing, we have almost zero questions about pricing. This is because my students have done the mindset work and they feel confident in setting their own prices.

If you’re now wondering how you too can get access to this container, join the waitlist for the Non-Diet Mentorship program. You’ll be the first to know when we open up enrollment and are ready to welcome new students again.

What you’ll learn listening to this episode on the right pricing as a non-diet coach:

  • How to set the right pricing for your non-diet coaching services
  • The mindset shifts you need in order to set the right price
  • Exactly how I scaled my prices over the years

Mentioned in the show:

Live Training Event – 4 simple steps to get more paying client event

Mentorship Program

Free Resources 



I’m Stephanie Dodier – Non-Diet Nutritionist, Cognitive Behavioral Coach and Certified Intuitive Eating Counselor.

I help women fight diet culture by reshaping their mind not their body. I have been hosting a million downloads podcasts- It’s Beyond The Food for over 8 years and The Undiet Your Coaching. I’m the creator of  the Going Beyond The Food Method™️, which was born from my own journey with a 25 years dieting career  and has since grown into a global movement.

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Lindsay Sarson

Founder. Intuitive Diabetic

The best decision for me personally and for my business!
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I would have saved so much money if I had meet Stephanie before!

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I had so much trouble finding the right coach because no one understands our niche and what we do. How to position our non-diet approach in the market but also how to coach our client effectively. This is something really special and unique about this program and Stephanie.


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