Business Blogs
Getting Started as an Anti-Diet Coach: 5 Insights I Wish I Knew
Hey there, fellow health professionals! It’s Stephanie here, and today I want to have a heart-to-heart about something close to my heart: getting started as an anti-diet coach. When I first shifted my business to the anti-diet approach, there were so many things I wish I’d known. So, grab a cup of tea, and let’s dive into the top 5 insights that could have made my journey (and hopefully yours) a whole lot smoother.
1. You Don’t Need Another Degree to Be “Good Enough” to Get Started as an Anti-Diet Coach
Let’s address the elephant in the room right off the bat: that nagging feeling that you’re not qualified enough. Trust me, I’ve been there. But here’s the truth bomb – you don’t need a wall full of certifications to make a difference.
What You Really Need is Confidence
Confidence isn’t something you can frame and hang on your wall. It’s an emotion produced by your thoughts. If you’re living the anti-diet lifestyle, eating intuitively, and embracing body neutrality, you’ve already got the foundation.
Unlearning and Relearning
The real challenge? Unlearning diet culture beliefs and rewiring your brain to recognize your innate power as a woman. This is why in our programs, we emphasize mindset work from day one. It’s not just a nice-to-have; it’s essential for every woman in this field.
2. Get Comfortable Talking About Weight Loss
Here’s a reality check: 99% of your future clients haven’t done the deep work around body image and self-worth. Expecting them to come to you completely detached from the idea of weight loss is like waiting for pigs to fly.
Addressing the Weight Loss Elephant
Don’t shy away from these conversations. Instead, equip yourself with the right tools to navigate them effectively. Our “Coaching The Desire To Lose Weight” class is an excellent resource for this.
Be Open in Your Marketing
If you’re handling your own marketing, don’t be afraid to address weight loss in your messaging. Ignoring it only pushes women back into the arms of diet culture.
3. Your Practice is a Business – Treat It Like One
Whether you’re working for someone else or running your own show, your practice is a business. In today’s world, the anti-diet approach is largely a private care option. This means someone (probably you) needs to market your services.
It’s Not Just a Hobby
To succeed, you need a solid business strategy, complete with a plan, goals, and yes, financial investment. A virtual business might be the most cost-effective option, but remember – even that isn’t free.
4. Miracle Thinking Won’t Cut It in Business
Gone are the days (if they ever existed) when posting a pretty graphic on Facebook was enough to bring in clients. You need to invest in yourself at a much deeper level to truly connect with women and establish yourself as a leader.
Consistency is Key
Start showing up consistently on social media now. Do live broadcasts, practice delivering your message, and learn from the reactions. Once you’ve built some confidence, it’s time to consider paid advertising to expand your reach.
Avoid Wishful Thinking
For a deeper dive into this topic, check out my podcast episode on wishful thinking. It’s a game-changer for many starting out in this field.
5. Overcoming Self-Doubt is Easier Than You Think
Here’s a secret: we all have self-doubt, myself included. Every time I launch a new program or share controversial content, that little voice pipes up. But here’s the thing – if you didn’t have any self-doubt, I’d be worried you weren’t doing this work from your heart.
Build Your Support System
Learning to overcome self-doubt is precisely why you need a strong support system as a professional. It’s the main reason I created the Non-Diet Coaching Certification program. Having other coaches and professionals in your corner when you want to hide or back away is invaluable.
Your Anti-Diet Coach Journey Is Unique
Remember, your journey as an anti-diet coach is unique. These insights are here to guide you, but your passion and dedication are what will truly set you apart. Trust in yourself, keep learning, and never be afraid to reach out for support. The world needs more coaches like you who are ready to challenge the status quo and help women find true health and happiness beyond dieting.
So, are you ready to embark on this exciting journey as an anti-diet coach? The path may not always be easy, but I promise you, it’s incredibly rewarding. Let’s change the world, one client at a time!
Ready to Get Started as an Anti-Diet Coach?
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become Certified Coach and build a business coaching other women beyond the food.
4 Elements to Create a Successful Non-Diet Coaching Offer
Are you a non-diet coach looking to create a coaching offer that truly resonates with your clients and boosts your revenue? You’re in the right place! As someone who has doubled my revenue by refining my approach to non-diet coaching offers, I’m excited to share the key elements that can transform your business. In this article, we’ll explore four crucial components that will help you craft a compelling non-diet coaching offer, attract more clients, and increase your income while staying true to your values.
The Power of a Well-Structured Non-Diet Coaching Offer
Before we dive into the specifics, let’s talk about why having a solid coaching offer is so important. A well-crafted non-diet coaching offer not only attracts more clients but also sets the foundation for a thriving business. It’s the bridge between your expertise and your clients’ needs, allowing you to make a significant impact while growing your income.
In my experience, the right coaching offer can be a game-changer. By implementing the strategies I’m about to share, I was able to double my revenue and create a prosperous coaching business that aligns with my values. Now, let’s explore the four essential elements that will help you achieve similar success.
1. Simplicity: The Key to Client Engagement
When it comes to non-diet coaching offers, simplicity is your best friend. Your potential clients should be able to quickly understand what you’re offering and how it benefits them. To create a simple yet effective offer, focus on answering these three questions from your client’s perspective:
- Is it easy to understand and implement?
- Is the result clear and desirable?
- Does it directly address my problem?
By keeping your offer simple and straightforward, you make it easier for clients to say “yes” and commit to working with you. Remember, a confused mind often says no, so clarity is crucial.
Pro Tip: Don’t be afraid to coach yourself into a state of self-authorization. Believe in your offer as the best solution for your ideal client, even before you have concrete evidence. Your confidence will shine through and attract the right clients.
2. Doability: Ensuring Client Success
The second element of a successful non-diet coaching offer is doability. Your offer should feel achievable and realistic to your potential clients. When creating your offer, ask yourself:
- Can my clients easily envision themselves completing the program?
- Is the workload manageable alongside their daily lives?
- Are the steps clear and actionable?
Avoid overwhelming your clients with excessive content or complicated processes. Instead, focus on creating a streamlined experience that feels doable and exciting. When clients can see themselves succeeding with your program, they’re more likely to invest in it.
3. Safety: Creating a Comfortable Environment for Growth
Safety is a crucial aspect of any non-diet coaching offer. Your potential clients need to feel secure and supported throughout their journey. To create a sense of safety, ensure your offer addresses these questions:
- Can clients envision themselves achieving the promised results?
- Is the program respectful of their current lifestyle?
- Does it allow for gradual, sustainable change?
Remember, your ability to create safety for others is directly related to how safe you feel in your own life and business. Prioritize your own well-being and nervous system regulation, and this sense of safety will naturally extend to your clients.
4. Compelling Offer Protocol: Bringing It All Together
The fourth element that ties everything together is what I call the Compelling Offer Protocol. This approach combines simplicity, doability, and safety to create an irresistible non-diet coaching offer. When you implement this protocol, you’ll experience a shift in your business and mindset:
- Increased confidence in your coaching abilities
- Alignment with your values and integrity
- Deeper belief in yourself and your clients’ potential
- Ease in marketing and explaining your offer
- Comfort in addressing client doubts and fears
- Ability to create a safe space for client growth
By focusing on these four elements, you’ll create a non-diet coaching offer that not only attracts more clients but also feels authentic and aligned with your mission as a coach.
Taking Your Non-Diet Coaching Offer to the Next Level
Now that you understand the four key elements of a successful non-diet coaching offer, it’s time to put them into practice. Here are some actionable steps to help you refine your offer:
Audit your current offer: Evaluate your existing coaching package against the four elements we’ve discussed. Identify areas for improvement and simplification.
Get client feedback: Reach out to past or current clients to understand what they find most valuable about your coaching. Use this insight to enhance your offer.
Craft a clear message: Develop a concise, compelling description of your offer that highlights the benefits and addresses common client concerns.
Test and refine: Launch your updated offer and pay attention to client responses. Continuously refine your approach based on feedback and results.
Invest in your own growth: Remember that your personal development directly impacts your ability to create compelling offers. Prioritize your own learning and well-being.
Embracing Your Non-Diet Coaching Journey
Creating a successful non-diet coaching offer is an ongoing process of refinement and growth. By focusing on simplicity, doability, safety, and the Compelling Offer Protocol, you’ll be well on your way to attracting more clients and increasing your revenue.
Remember, your unique perspective and expertise are valuable. Trust in your ability to make a difference in your clients’ lives, and let that confidence shine through in your coaching offer. With these four elements in place, you’re ready to take your non-diet coaching business to new heights of success and impact.
Ready to create compelling non-diet coaching offers?
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Masterclass Compelling Offer Lab: A 6-part Masterclass series to help you learn process to make Good Money in a way that feels damn good!
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become Certified Coach and build a business coaching other women beyond the food.
3 Steps to Making Money in a Coaching Business
Are you a woman entrepreneur looking to make good money in your coaching business without compromising your values? You’re in the right place. In this post, we’ll explore three essential steps to create a thriving coaching practice that feels aligned with who you are and what you stand for.
The Truth About Making Money in Coaching
Let’s start by addressing the elephant in the room: it’s okay to want to make money. In fact, it’s more than okay—it’s necessary. We live in a capitalist society where financial stability equates to safety and a better quality of life. So, let’s normalize the desire to increase our income.
The real challenge lies not in wanting to make money, but in figuring out how to do it in a way that feels good and aligns with our values. That’s where the concept of building a *GOOD* business comes into play.
What is a GOOD Business?
A GOOD business is one that:
– Serves people with high-quality coaching
– Generates a healthy income
– Aligns with your personal and professional values
By focusing on creating a GOOD business, you can make money in a way that feels authentic and fulfilling. Let’s dive into the three crucial shifts you need to make to achieve this balance.
Shift #1: From “Earning Money” to “Making Money” Mindset
The Employee vs. Entrepreneur Mindset
Many coaches transition from traditional employment to entrepreneurship carrying an “employee mindset.” This perspective can significantly hinder your ability to create wealth in your coaching business.
Key Differences:
– Employees earn a set salary
– Entrepreneurs create their own income
To succeed as a coach, you need to cultivate an entrepreneurial mindset. This involves intentionally nurturing thoughts that generate feelings of:
– Confidence
– Courage
– Resilience
– Bravery
– Determination
These emotions are crucial when it comes to selling your services and growing your income.
Action Step:
Identify one limiting belief you have about making money as a coach. Replace it with an empowering thought that aligns with an entrepreneurial mindset.
Shift #2: From “As Long As” to “Even When” Mindset
The Danger of Conditional Thinking
Many coaches approach mindset work with an “As Long As” mentality. They’re willing to change their thoughts about money… as long as it works immediately. This conditional approach is similar to clients who are willing to try intuitive eating… as long as they don’t gain weight.
The Power of Unconditional Commitment
To truly succeed in your coaching business, you need to adopt an “Even When” mindset. This means committing to your goals and mindset work:
– Even when nobody books a consult
– Even when you’re not meeting your financial targets
– Even when you have zero clients
Action Step:
Write down three “Even When” statements that reinforce your commitment to your coaching business, regardless of immediate results.
Shift #3: Releasing the 6 or 7-Figure Business Ideal
The Parallel Between Business Revenue and Body Image
Just as many women struggle with the “thin ideal” in body image, coaches often grapple with revenue ideals in their businesses. Whether it’s the allure of a 6-figure or 7-figure business, these arbitrary benchmarks can create unnecessary pressure and shame.
The Reality Check
Consider this statistic: In 2019, 88% of women-owned businesses made less than $100,000 per year. This doesn’t mean these businesses weren’t successful or impactful. It simply highlights the need to redefine success on your own terms.
Deconditioning from Toxic Business Culture
To truly make GOOD money in your coaching business, you need to:
1. Recognize and release shame around your current revenue
2. Decondition yourself from toxic business culture that equates success with a specific income level
3. Define success based on your values and impact, not just your bank account
Action Step:
Reflect on this question: Are you subconsciously co-opting toxic business culture and taking action based on those beliefs? How can you redefine success in a way that feels authentic to you?
Embracing a New Approach to Making Money in Your Coaching Business
By implementing these three shifts, you’re setting the foundation for a coaching business that not only generates good income but also aligns with your values and brings you joy. Remember, making money doesn’t have to come with shame, guilt, or overwhelm. It’s about creating a business that serves others while honoring your worth and well-being.
Key Takeaways:
1. Develop an entrepreneurial “Making Money” mindset
2. Commit to your business “Even When” times are tough
3. Define success on your own terms, free from toxic business ideals
Are you ready to make GOOD money in your coaching business? It’s time to embrace these shifts and create a practice that feels authentic, impactful, and financially rewarding.
Remember, making good money in your coaching business is not just possible—it’s your right. By aligning your money-making strategies with your values, you’re not only setting yourself up for financial success but also creating a business that truly makes a difference in the world.
Want to transform your approach to making good money in your coaching business?
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Private coaching with Stephanie and her team Stephanie and her team of Certified Non-Diet Coaches are waiting to support you in a one-to-one setting with an individualized plan.
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become a Certified Coach and build a business coaching other women beyond the food.
I’m Sharing Our Business Revenue in This One
It’s Supposed to Take Time
Transformation takes time. Creation takes time. It’s supposed to take time to make peace with food, to build a business, and to become a great coach. The claim that these things can happen fast if you “do it right” is an oppressive marketing tactic that sets unrealistic expectations.
We’ve been conditioned by our culture of instant gratification to want results quickly. But true personal growth and business success can’t be rushed. It requires patience, perseverance, and doing the hard inner work over years, not months.
Business Revenue: The Claim That Transformation and Creation Can Happen Fast is an Oppressive Marketing Tactic
Promises like “Make 6 figures in 6 months” or “Lose 15 lbs in 30 days” prey on our desires for a quick fix. And the truth is, they work – at least for making sales. These marketers know that dangling the prospect of rapid results in front of people is highly effective at prying open their wallets.
But very few leaders are willing to emphasize the reality that real, lasting results require years of consistent effort. That’s not as sexy of a sales pitch. So instead, the quick fix narrative gets pushed relentlessly.
It’s an oppressive tactic that sets people up for disappointment, self-blame when the rapid results don’t materialize, and a cycle of moving from one program to the next, always chasing that elusive quick transformation.
That’s why years ago, I committed to no longer using the “fast results to business revenue” marketing approach. It didn’t align with my values of honesty and compassion.
Programs Designed for Lasting Transformation
To create true transformation, my programs are designed to play out over a realistic timeframe:
The Undiet Your Life Coaching Program is a year-long program because that’s how long it takes for most women to fully embrace intuitive eating and body neutrality. Decades of food and body struggles can’t be undone overnight.
The Non-Diet Coach Certification lasts 6 months because beginning to embody coaching skills and mindset takes that long. But even after that, becoming a masterful coach requires years of practice.
Business Revenue: I’d Like My Journey to Normalize Taking Years to Build a 6+ Figure Business
Building a successful online coaching business at a 6-figure or higher level is a long-game endeavor, similar to establishing a career in the corporate world. Let’s normalize:
– Not feeling like a failure if you don’t make millions right away
– The reality that 88% of female entrepreneurs earn less than 6 figures annually
It takes years to build a solid coaching business from the ground up through hard work, skill development, mindset shifts, and consistent marketing. Expecting to replace an average “middle-class” income quickly is statistically unrealistic.
Reflecting on my own privileges is important context too:
– I had 15 years of prior business coaching & sales experience that gave me a head start
– I could invest personal savings higher than the average income into my business
– As a white, cisgender, straight woman with a supportive circle, I faced less systemic barriers to risk-taking
Business Revenue: My “Average” 6-Year Journey to a Sustainable Business
2016 – Closed my Oakville nutrition clinic; the online business was born.
2017 – Revenue of $21K
My first full year online was brutal. I felt lost constantly and doubted myself weekly, but persisted. Most living expenses came from savings. To new coaches, don’t quit your day job the first year!
2018 – Revenue of $36K
Invested $10K in my first mastermind from personal savings, which was a major financial risk. I lacked business/marketing skills so year 2 was still hard. But I learned how lacking alignment between personal and business values breeds anxiety – my wake-up call to reject “bro marketing” tactics.
2019 – Revenue of $56K
The year the business started feeling sustainable. I discovered feminist mindset coaching which changed my approach as a human and entrepreneur. By doing intense mindset work (not business tactics), my income doubled in 6 months.
2020 – Revenue of $119K
The year I embodied the belief “I’m enough and innately worthy.” Again, through mindset work alone, I doubled income by becoming a better coach.
2021 – Revenue of $136K
I simplified by eliminating 7 programs and focused solely on what worked and lit me up. Streamlining allowed me to work less but earn more.
This is fairly typical path to building a sustainable online coaching business over 5-6 years. It wasn’t until after 2021 that my revenue exceeded the average for female entrepreneurs, so I’ve chosen to stop publicly sharing income details.
As I launch a new business mastermind for anti-diet entrepreneurs, I’ve carefully examined my values around using income claims for marketing. I’ve decided to try that approach for now while being fully transparent about the realistic timeframe for results.
I’d Still Be Doin’ This if I Wasn’t Doin’ This
More than just building a business, entrepreneurship has been the greatest personal development journey of my 48 years. It’s where I’ve found the deepest fulfillment by discovering my life’s purpose.
The hardships I’ve overcome gave my life meaning – they put me on this path of helping others heal from diet culture and move beyond their own struggles with food and body image.
I believe I was born for this “beyond the food” mission of being part of a revolution to dismantle oppressive societal norms. To me, that’s far more precious than achieving some hyped-up “7-figure coaching business” milestone.
I want to live a life of service. And even if I never made another dollar from this work, I’d still be doin’ this if I wasn’t doin’ this. This work is my soul’s calling and my greatest joy.
How we can help
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Private coaching with Stephanie and her team Stephanie and her team of Certified Non-Diet Coaches are waiting to support you in a one-to-one setting with an individualized plan.
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become Certified Coach and build a business coaching other women beyond the food.
6 Signs Diet Culture Has Infiltrated Your Business
As an entrepreneur in the non-diet space, you’re likely familiar with the harmful effects of diet culture on individuals. But have you ever considered that these same oppressive tactics might be seeping into your business practices?
In this article, we’ll explore the uncanny parallels between diet culture and what I call “oppressive business culture.” We’ll dive into six telltale signs that diet culture has infiltrated your business and how this infiltration might be holding you back from the success and impact you deserve.
There are uncanny parallels between oppressive business culture and diet culture
Just as diet culture promises rapid weight loss and one-size-fits-all meal plans, oppressive business culture dangles the carrot of “6 figures in 6 months” and “the right strategy for everyone’s success.” Both rely on external solutions, implying that you’re not good enough or smart enough on your own. Let’s break down these parallels:
1. Quick Fixes: Diet culture says, “Lose 30lbs in 30 days.” Similarly, oppressive business culture claims, “Make 6 figures in 6 months.” Both are unrealistic and can lead to burnout.
2. One-Size-Fits-All: Diet culture preaches, “The right meal plan makes everyone healthy.” In business, it’s “The right strategy will make anyone successful.” Both ignore individual needs and circumstances.
3. Focus on Externals: Diet culture declares, “Thinner is better.” Oppressive business culture echoes, “Bigger bank account is better.” Both overlook personal well-being and fulfillment.
6 signs that Diet Culture has infiltrated your business:
Now, let’s dive into a checklist. If you find yourself nodding along to these signs, it’s likely that diet culture has snuck into your business mindset:
1. You believe there’s a “right way” to do business
Just as there’s no single diet that works for everyone, there’s no universal “right way” to run a business. If you’re constantly chasing the perfect strategy, pricing structure, or marketing plan, you might be under the influence of oppressive business culture.
2. You’re afraid to fail
In diet culture, “failing” means gaining weight or not sticking to the plan. In business, it might mean not hitting a revenue goal or losing a client. This fear can paralyze you, preventing you from taking risks that could lead to growth.
3. You experience imposter coach syndrome
Do you feel like you need just one more certification to be “credible”? This is akin to dieters thinking they need just one more supplement or workout to be “healthy.” Your expertise comes from your unique experiences and the impact you have on clients.
4. You compare yourself to colleagues in despair
Just as dieters compare their bodies to others, you might be comparing your business to your colleagues’. Remember, their journey is not yours, and comparison often leads to self-doubt and inaction.
5. You’re “all in” one week, then “nothing” for two
This sounds like yo-yo dieting, doesn’t it? One week, you’re hustling 24/7; the next, you’re burnt out and can’t look at your business. Sustainable success requires consistent, balanced effort.
6. You spend too much time trying to do things “perfectly”
In diet culture, perfectionism might mean never missing a workout or eating a “forbidden” food. In business, it’s obsessing over every email or social media post. Perfection is a myth that steals your time and energy.
It’s not your fault if Diet Culture has infiltrated your business
Here’s the truth: just as you didn’t create diet culture, you didn’t create oppressive business culture. These systems are pervasive, and it’s no wonder they’ve seeped into your entrepreneurial journey. Remember when you couldn’t believe that diet culture was the problem, not your body? Now, it’s the same with your business.
What your brain labels as a “problem” in your business often isn’t a problem at all. The real issue is the oppressive business culture that overwhelms us with endless to-dos, “right way” thinking, perfectionism, and people-pleasing. It’s not you; it’s the system.
The Solution
The solution isn’t another strategy, course, or certification. It’s the same thing that freed you from diet culture: self-trust.
The solution: Self-Trust
What if you could trust yourself with your business decisions as implicitly as you now trust your body’s hunger and fullness cues? Imagine the freedom, confidence, and growth that would unfold. Just as intuitive eating transformed your relationship with food, intuitive business practices can revolutionize your entrepreneurial journey.
The key is to focus on reshaping your business mindset, not just your tactics. When you change how you think about your clients, your offers, and yourself as a coach, you’ll operate from a place of integrity. This shift leads to higher-value actions and, ultimately, a business that creates what I call “Good Money” – income that aligns with your values and serves your mission.
Conclusion: Your Business, Your Rules
Remember, it’s supposed to take time to build a great business, just like it takes time to make peace with food. The claim that business success should be fast if you “do it right” is as oppressive as the diet industry’s rapid weight loss promises.
I’ve shared my own business journey to normalize this reality. It took me years to build a six-figure business, and each stage was marked by personal growth, not just revenue growth. Your journey will be unique, but the principles remain the same: trust yourself, align with your values, and reject the oppressive narratives.
If you’re ready to build a business that feels as good as it performs, I invite you to join us in the Good Money Business Mastermind. Together, we’ll dismantle diet culture in all its forms and create businesses that truly nourish – our clients, our communities, and ourselves.
Remember, you’re not just building a business; you’re part of a revolution. And that, my friend, is worth far more than any “7-figure coaching business” ideal.
How we can help
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Private coaching with Stephanie and her team Stephanie and her team of Certified Non-Diet Coaches are waiting to support you in a one-to-one setting with an individualized plan.
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become Certified Coach and build a business coaching other women beyond the food.
Non-Diet Business Training
Non-Diet Business Training is essential for any women health entrepreneurs starting their business adventure in the non-diet health approach.
Your business success means women’s learning how to ditch diet culture. Your willingness to accept that your business success means more lives transformed is key to your being successful in your professional journey.
In the same way you ask your client/patient to invest in themselves by working with you: are you investing in yourself to be successful in your business?
Non-Diet Business Training
In episode 2 of season 1 of the Pro series, we discovered why crafting a business strategy is so important to your overall business. Without the foundation of a strategy, there’s very little chance your business will grow and transform hundreds of women’s lives.
In today’s episode, we will discover the various business model available to you to create your business strategy. A business model is a framework for how you will create value. It answers fundamental questions about the problem you are going to solve, how you will solve it, and the growth opportunity within a given market.
What you’ll learn listening to this episode:
- What is a business model
- Why it’s important to have a business model
- Look behind the scene of my business model
- The one thing that most important to your business success
Mentioned in the show:
Mentorship Program
Free Intuitive Eating Guide
PRO Series – Free Training & Resources
PRO Podcast series – Full listing
Our Anti-Racism Commitment
For most of my life, I have been one of those liberal inclusive feminists who believe that I wasn’t racist. I could have listed many reasons to demonstrate how I wasn’t racist. That’s until last weekend.
And then someone sent me this quote:
“In a racist society, it is not enough to be non-racist, we must be anti-racist.”
— Angela Davis
I was well verse in thin privilege but not for one minute did I thought about white privileges. That ignorance is what hurts black people.
I’m sorry. I am listening. I am learning.
To the black people in our community, you are in my heart and prayers but most importantly, my actions.
What am I doing?
I’m being a student: this is not my area of expertise so I found teachers. Just like a toddler taking her first step I’m trying, making mistakes, and learning. I stumble and stand up again.
I’m investigating how my white privilege is showing up… Neither I’m staying silent while I’m learning because our silence as a white people is complicit in perpetuating systemic racism. I’m speaking to my followers, students, clients, and YOU right here right now.
I am leading.
I’m committed to the work of anti-racism. As the CEO of Beyond The Food I’m committing this company to be anti-racist.
Here’s a few tools I’d like to share with you on anti-racism
1. I discovered this site that answered all of my questions and give me next steps . Anti-Racist Resources Center
2. I watched some movies and documentaries that were mind-blowing: 13th on Netflix, Selma on iTunes & Harriet on iTtunes.
3. I donate to The Loveland Foundation that supports access to therapy for black women and girls.
4. I want to share with you my favorite teacher, Rachel E. Cargle. Go watch her Public Address.
Non-Diet Business Coaching & Marketing
Any non-diet business coaching must include a segment on non-diet marketing.
For many, the words marketing is “yucky” or even “salesy”. Many of my new intuitive eating business students at first will tell me “I hate that part of my job”. Is that you, too?
If you are a health professional and have a private practice, then marketing is a vital part of your business. This is even more relevant for non-diet approach health practice.
To help you fall in love with marketing so that you can thrive in your business, this article will discuss…
Understand the non-diet business coaching framework
The best non-diet marketing strategy
3 pillars of non-diet marketing
If you would like to listen to the article in audio format the Going Beyond The Food Show – Pro Series Season 1 Episode 4
Links mentioned in the episode…
Non-Diet Certification Program
Understand the Non-Diet Business Coaching Framework
Let’s lay down the groundwork first about the non-diet approach before we get into the marketing aspect.
The non-diet approach to health is the exact opposite of dieting. It’s a weight-neutral approach to health that instead of focusing on a weight-oriented outcome. This approach focused on all the other factors that can impact one’s health beyond body weight. In other words, the ultimate goal is to support the patients to become their own experts at their bodies.
The Going Beyond The Food Method™️ is our proprietary methodology that helps women to recovery from diet culture and learns the non-diet way of life. Firstly, our 4 pillars are Body Wisdom, Body Trust, Body Respect, and Body Neutrality. Secondly, our framework is composed of 5 steps process: Intuitive eating, Body Neutrality, Self-Coaching, Emotional Intelligence, and Mindfulness.
The non-diet business coaching framework teaches women health practitioners on how to build successful non-diet businesses. I share the basics of this framework in the first two podcast episodes of the Going Beyond The Food Show Non-Diet PRO. The Intuitive eating Mentorship episode and Intuitive eating Business episode.
Marketing to our future client can appear to be challenging at first. as I argued in my article Diet mindset professional training, our future clients have been used and abused by diet culture and have a very low tolerance to traditional fear-based marketing tactics. Hence, non-diet marketing should be based on love, education, and nurturing. We help people build and grow a profitable anti-diet business that makes good money inside the Good Money Mastermind
The Best Non-Diet Marketing Strategy
Marketing is the art of making change happen.
The success of non-diet marketing resides in the overall non-diet business strategy you have created for your business. So, let me repeat this very important point again: a marketing strategy is part of this overall business strategy. Do you have one of these?
An effective non-diet marketing strategy will help tell a compelling story about your offer/product in a way that will help your niche market (future client/patient) connect to your offer/product with a strong desire to commit (purchase). As a result, the commitment of resources leads to transformation for your client and equal sales and revenue in your business.
The 3 pillars of non-diet marketing
I will be covering the 3 pillars of an effective and profitable non-diet marketing strategy we teach inside the Good Money Mastermind and inside the Non-Diet Coaching Certification.
Pillar 1: Ideal Client Readiness
Trying to please everyone is the #1 marketing mistake that I observed in the health & wellness business sector. This is why the second element of a successful business strategy should include a comprehensive analysis of your ideal client and niche market. After that, you can create a unique marketing initiative that connects with your future clients.
Trying to convince people they need to change is the #2 marketing mistake I observed in the health & wellness business sector. That’s because not all your future clients are ready for your non-diet message now. If your future clients are still deeply entrenched in diet culture, then it will be a complete waste of your time and resource to market to them. Therefore, they need first to be open to a new approach.
Time and time again, women non-diet health entrepreneurs make these mistakes because they operate from fear instead of love. Fear of missing revenue and excluding potential clients is the main denominator of this fear.
By trying to please everyone, you actually prevent your niche clients from connecting with you and most importantly, take action towards their own transformation. Consequently, you prevent your business from being successful.
Therefore, your marketing strategy needs to ensure you connect to your unique niche market and with those in your niche ready to take action towards their own transformation.
Inside our Non-diet Coaching Certification Program, we teach a unique blueprint that blends in the transtheoretical model of transformation with basic marketing techniques.
Pillar 2: Emotional Connection
Our future client has been used and abused by diet culture and the weight loss industry. They have bought a lot of weight loss products out of desperation, and as we know, nothing has worked. Hence, your future clients need not only a different approach but also a different type of marketing.
Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy (commit). It taps into the innate human desire to FEEL. Certainly, this is critical to a women-based audience.
The goal is to validate the way they FEEL now and show them how they can FEEL different later (after committing to your product). This type fo marketing helps out future clients buy from their hearts. This is because studies shows that people rely on emotions, rather than rational, to make decisions.
Emotional marketing inspires people to act. Similarly, it encourages more interaction between you and your brand long term which is critical to developing a sustainable non-diet business. Out of 1,400 successful marketing campaigns, those with purely emotional content performed twice as better as those with only rational content.
The most effective way to connect emotionally with your ideal client is to tell stories.
Pillar 3: Nurturing
The last pillar of a successful non-diet marketing strategy is to create a relationship of trust and credibility with your ideal client. That’s because the vast majority of your future clients will be doubtful given their experience thus far with diet culture. I know I was…. You?
Inside the non-diet coaching certification mentorship program & The Good Money Mastermind, we refer to this step of the program the “Non-Diet Marketing Funnel”. Think a liquid funnel here…. it’s the journey your client will go through as they enter your world.
Although we as non-diet health professionals are very familiar with a weight-neutral approach to health, our future customer is not. We have to face the facts: we live in a society that is fatphobic and heavily entrenched in weight loss approaches. In other words, we are the infancy stage of a non-diet world…
Hence, we need to educate our future clients to the non-diet approach. With each new interaction with potential clients, we need to educate and educate some more. And when you think you are done educating… educate some more lol! Likewise, you need to move your ideal client along your non-diet marketing from not knowing about the non-diet approach to understanding the basics of the non-diet approach. This needs to happen before they commit (purchase) to anything with you.
As your ideal client moves further down into your non-diet funnel, they will start trusting you and see you as an expert in this approach. As a result, they will be more willing to take a risk with what seems to them as a “completely crazy” approach to their problem: to ditch dieting, learn to eat intuitively, and accept their body.
Non-Diet Business Coaching Training Center
Would you like to see an example of nurturing in the non-diet world? If not done yet, join my non-diet professional community by requesting our starter pack for training for intuitive eating. I’ll send you the nurturing funnel I have built for professionals.
We also have created for you a number of free non-diet professional training resources to help you begin your research in the field of non-diet approach to health. You will find non-diet online training, webinars, podcasts, and articles.
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Private coaching with Stephanie and her team Stephanie and her team of Certified Non-Diet Coaches are waiting to support you in a one-to-one setting with an individualized plan.
Undiet Your Life group coaching program is for women to learn how to eat intuitively, become body neutral, and learn self-coaching at their own pace while being supported in a group setting by Stephanie and her team of Certified Non-Diet Coaches.
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become Certified Coach and build a business coaching other women beyond the food.
Non-Diet Business Mentorship
The Good Money Business Mastermind is training program for an non-diet business and non-diet professional mentorship program. A business mentorship specifically designed and curated to support service provider in the anti-diet culture niche. Make good money helping people liberate themselves from diet & wellness culture!
This is what I was seeking but couldn’t find years ago.
Intuitive Eating Business
The thought of starting an intuitive eating business can be scary and overwhelming.
Even for those that currently have a health business and want to transition to a non-diet business is frightening. Will I be able to sustain my income?
How can I make money off if I’m not selling meal plans, diet programs, detoxes, and cleanse?
If I’m not creating complex protocols for my clients: why would they pay me?
These are the type of questions this article aims to answer and many others.
What is the business of intuitive eating?
Being an Intuitive Eating Coach
Intuitive Eating Coaching Outcome
Who do we serve in an intuitive eating business
First Step to start an intuitive eating business
What is a Non-Diet Mentorship program?
If you would like to listen to the article in audio format the Going Beyond The Food Show – Pro Series Season 1 Episode 2
Links mentioned on the episode
What’s an intuitive eating business?
An intuitive eating business is when you exchange money in order to support someone with intuitive eating. This support can come in many different ways:
- Teaching them an intuitive eating framework
- Coaching their learning or progress as an intuitive eater
- Supporting them in their intuitive eating journey
- Encouraging to move forward when they struggle
- Answering their questions
- Inspiring them to move forward in the face of adversity
- Creating products that will support people who want to become an intuitive eater
This business is not a formulated typical health business and does not hold the same value system considering that most health businesses are created to support diet culture ideology.
The most prevalent difference in a diet culture-free business resides in its approach to healing. An intuitive eating business is anchored in what I describe as a “bottom-up” approach versus a “top-down” approach. The goal is to empower you to become your own expert at your body. A typical health business that is rooted in diet culture is built around the provider being the expert and telling you how to engage with your body. Very disempowering.
An intuitive eating business is based on self-compassion, trust, respect of the individual innate body wisdom, and ability to heal themselves.
As of today, the most frequent intuitive eating business model is the coaching business model. You exchange money with your service as a coach.
Intuitive Eating Coach Business
As an intuitive eating coach, you are healing your client/ or patient… they heal themselves. Your clients/patients have all they need to heal their own relationship with food and body. For many, that’s a departure from their professional training… it’s ok to feel unsafe at first.
An intuitive eating coach is a health professional who guides clients/patients in their recovery from Diet Culture. Moreover, your job is to guide clients on the path of becoming an intuitive eater by listening to their concerns and helping them with problem-solving. Recognizing what we spoke about in the first episode of season 1 of Undiet Your Coaching Podcast, that the human relationship to food is by far more complex than just simple food choices.
Problem-solving with your client as an intuitive eating coach will not require you to provide a complex meal plan or macro ratio. Instead, helping them master their mindset particularly shifting away from diet mindset towards a compassionate mindset.
You will help your client move from an external cue to know what to eat, when to eat, and how to eat towards internal cues. As well as helping them feel their hunger, fullness and find satisfaction in what they eat. Instead of teaching your clients to suppress their cravings and how to “fill up on aid food”, you actually help them be in their body at the moment.
You help them understand that all food is good. That being healthy doesn’t mean being restrictive and feeling deprived. That they no longer need to earn their food. You empower your clients, give themselves permission to eat.
Intuitive Eating Coaching Outcome
Your goal is to coach your clients in building confidence in their own eating cues to be their own internal nutritionist. Instead of helping your client live a “normal life” in a very restrictive dietary protocol and how to make cauliflower brownie, you help your client give themselves permission to eat.
With compassion, you guide your client to cope with emotions differently. Helping them build resilience and emotional intelligence. Helping them learn to process their emotions without food.
As your clients build trust and respect with their innate body wisdom, you help them detach from being their bodies and their appearance. In addition, helping them reconnect to their innate worth as women. Guiding your client away from shame towards neutrality. Helping them embrace self-care beyond their physical bodies.
Finally, you help educate your client to a weight-neutral health approach guided by health at every size principle. Moving their body with joy and practicing gentle nutrition.
Being an effective intuitive eating coach requires you to be an intuitive eater first with a willingness to grow and learn from your clients. You must possess intuitive eating professional skills but also, mindset coaching skills, behaviour modification skills. Also, mindfulness and body image resilience skills.
Serving versus Selling
Let’s talk about what everyone thinks about but doesn’t want to talk about. It’s going to get uncomfortable for some…
It’s ok to be making money coaching intuitive eating, to exchange your coaching services for money. There’s nothing wrong with wanting to be successful in your intuitive eating business. It’s ok to monetize your professional skills.
Ready for this one: The more revenue you create, the more money you make in your intuitive eating business means more people freed from diet culture. Yup, it truly is.
Now, how you monetize your services and create business revenue does matter. You can build a business in a masculine, patriarchal way or you can choose to embrace your female energy that empowers everyone even those who do not purchase from you.
You can serve instead of selling. Serving means engaging with our clients without expectation. You offer value by creating free content, teaching your audience the very basics of intuitive eating, providing free resources to everyone. You become a resource helping people break down their own barriers, fears, and supporting them with an empowering message. Guiding them to the next level resources available.
The opposite of serving is the hard sell, aggressive to close mentality that comes across as pushy and self- focused. When you are focus on selling, you create free resources guard to disempower people so they are led to believe that the only way for them or resolve their problem is by buying your product.
Serving is based on love. Selling is based on fear. Serving leads to selling without selling.
Who do we serve in an intuitive eating business
We must recognize that the intuitive eating model of nutrition is not accepted by the traditional model of healthcare. As a result, intuitive eating services are mostly never covered by traditional insurance providers. Our services are typically private care, meaning an out of the pocket expense.
This is why most intuitive eating professionals have to be entrepreneurs alongside their profession. You can provide service for someone else’s business but in most cases, you will need to be running your own business.
This means that you need to embrace entrepreneurship and learn about setting up and maintaining a business, marketing your intuitive eating business as well as getting and retaining clients.
Let’s make something clear here: a professional health certification isn’t how you will learn to run a business. The vast majority of health certifications do not include business training and if they do, it’s not focused on a non-diet business model but instead a model that supports diet culture.
That’s why I created the Non-Diet Coaching Certification program. If we want to be successful in dismantling diet culture, I need you to know how to successfully operate a business.
First Step to start an intuitive eating business
The first place to start is with a business strategy. That’s you creating a brand-new business of transitioning your current business to an intuitive eating business model, you need a business strategy.
The strategy is what will turn your passion into biz and blow you to impact thousands of women. It’s the roadmap you will look up to as you work day-to-day in your business. Your business strategy consists of the following:
- Why
- What
- Who
- Where
- When and the…
- How much
The first layer of your business strategy that we teach is the why… not the what. This is where most business strategies go wrong. The business you create needs to be in alignment with your personal values, your personal goals, and how YOU want to lead your personal life.
To be an effective heart-centred intuitive eating business owner, you must care for yourself first. Make sure your business supports YOU not the opposite.
Non-Diet Business Coaching
Today, I own and operate a very successful intuitive eating business. It’s not always been like this. In this first episode of the PRO Series podcast, I share the story of my own professional and business evolution.
It took time and resources for me to get where I’m today. For over 4 years, I searched and trained in various professional training programs to create the Going Beyond The Food Method. I shared more on this in this podcast episode.
Although I had 15 years of retail business operation experience, I also had to learn the health business model. I had to educate myself, get coached in my blind spot, be mentored. Over the last 10 years, I invested approximately $60,000 in my business.
- I hired an experienced nutrition business coach before even graduating -8K
- The year following my graduation, I committed my first health business mastermind -10K
- 4 years ago, I hired an online business coach to help me transition my business online – 10K
- Over the next years, I have purchased 26k in online business skills courses to learn email marketing, funnel, summit, branding, etc…
Non-Diet Coaching Certification Program
The Going Beyond The Food non-diet coaching certification program is a space where you can receive support guidance to become the best intuitive eating professional. It’s a program geared to refine your professional skills set and teach you the skills you need to build a successful business that can impact thousands of women.
It helps you develop as a powerful leader and help other women come back to their power. You learn how to harness your ability to support and help other women. As a result, you can impact thousands of other women and dismantle diet culture.
I believe that the only way for us to be able to end diet culture oppression of women is by us women coming together and helping each other as women back into our power via intuitive eating and body neutrality. This is a woman issue…that must be resolved by women.
As women, we need to step up and change the future for the young generation of girls. We need to teach them that they aren’t defined by their bodies, we need to crush DC so it never gets its dirty hands on the upcoming generation.
The liberation of the upcoming generation will only come through our generation’s liberation from diet culture and patriarchy.
Currently, the traditional model of nutrition, coaching, and even health care is not set-up for this…it’s entrenched in diet culture. Most of the wellness industry is deeply entrenched in diet culture. The alternative health industry claims to be about the root cause… but never looked at the reason why women engage with food and body.
Bottom line we need a new approach
We need women who can help other women change their relationship to food and body, empowering women to become their own experts at their bodies, to help women build confidence in themselves and their power to know what’s right for them.
Women who will support other women. We need emphatic, compassionate women who have the skills to connect with other women and a passion for change.
My job is to ensure these women are doing their job so well while creating a sustainable business so they can keep impacting more women for years to come. Furthermore, my job is to ensure that these women are successful so they crush diet culture for the generations to come.
Ready to get started building an Intuitive Eating Business?
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve :
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become Certified Coach and build a business coaching other women beyond the food.
Good Money Business Mastermind A business mentorship and a collective of ambitious, driven and empowered anti-diet culture providers and coaches on a mission to dismantle diet culture and make GOOD money doing it!
Free Resources and Masterclasses: Get started and get to know us better!
Welcome!
I’m Stephanie Dodier
I am a non-diet nutritionist, educator, and feminist business leader challenging everything we’ve been taught about food, health, and coaching.
I help health professionals confidently coach food and body without co-opting diet culture.
Join me in leading the health coaching revolution!
Ready? Let's do this!
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