Professional Blogs
4 Elements to Create a Successful Non-Diet Coaching Offer
Are you a non-diet coach looking to create a coaching offer that truly resonates with your clients and boosts your revenue? You’re in the right place! As someone who has doubled my revenue by refining my approach to non-diet coaching offers, I’m excited to share the key elements that can transform your business. In this article, we’ll explore four crucial components that will help you craft a compelling non-diet coaching offer, attract more clients, and increase your income while staying true to your values.
The Power of a Well-Structured Non-Diet Coaching Offer
Before we dive into the specifics, let’s talk about why having a solid coaching offer is so important. A well-crafted non-diet coaching offer not only attracts more clients but also sets the foundation for a thriving business. It’s the bridge between your expertise and your clients’ needs, allowing you to make a significant impact while growing your income.
In my experience, the right coaching offer can be a game-changer. By implementing the strategies I’m about to share, I was able to double my revenue and create a prosperous coaching business that aligns with my values. Now, let’s explore the four essential elements that will help you achieve similar success.
1. Simplicity: The Key to Client Engagement
When it comes to non-diet coaching offers, simplicity is your best friend. Your potential clients should be able to quickly understand what you’re offering and how it benefits them. To create a simple yet effective offer, focus on answering these three questions from your client’s perspective:
- Is it easy to understand and implement?
- Is the result clear and desirable?
- Does it directly address my problem?
By keeping your offer simple and straightforward, you make it easier for clients to say “yes” and commit to working with you. Remember, a confused mind often says no, so clarity is crucial.
Pro Tip: Don’t be afraid to coach yourself into a state of self-authorization. Believe in your offer as the best solution for your ideal client, even before you have concrete evidence. Your confidence will shine through and attract the right clients.
2. Doability: Ensuring Client Success
The second element of a successful non-diet coaching offer is doability. Your offer should feel achievable and realistic to your potential clients. When creating your offer, ask yourself:
- Can my clients easily envision themselves completing the program?
- Is the workload manageable alongside their daily lives?
- Are the steps clear and actionable?
Avoid overwhelming your clients with excessive content or complicated processes. Instead, focus on creating a streamlined experience that feels doable and exciting. When clients can see themselves succeeding with your program, they’re more likely to invest in it.
3. Safety: Creating a Comfortable Environment for Growth
Safety is a crucial aspect of any non-diet coaching offer. Your potential clients need to feel secure and supported throughout their journey. To create a sense of safety, ensure your offer addresses these questions:
- Can clients envision themselves achieving the promised results?
- Is the program respectful of their current lifestyle?
- Does it allow for gradual, sustainable change?
Remember, your ability to create safety for others is directly related to how safe you feel in your own life and business. Prioritize your own well-being and nervous system regulation, and this sense of safety will naturally extend to your clients.
4. Compelling Offer Protocol: Bringing It All Together
The fourth element that ties everything together is what I call the Compelling Offer Protocol. This approach combines simplicity, doability, and safety to create an irresistible non-diet coaching offer. When you implement this protocol, you’ll experience a shift in your business and mindset:
- Increased confidence in your coaching abilities
- Alignment with your values and integrity
- Deeper belief in yourself and your clients’ potential
- Ease in marketing and explaining your offer
- Comfort in addressing client doubts and fears
- Ability to create a safe space for client growth
By focusing on these four elements, you’ll create a non-diet coaching offer that not only attracts more clients but also feels authentic and aligned with your mission as a coach.
Taking Your Non-Diet Coaching Offer to the Next Level
Now that you understand the four key elements of a successful non-diet coaching offer, it’s time to put them into practice. Here are some actionable steps to help you refine your offer:
Audit your current offer: Evaluate your existing coaching package against the four elements we’ve discussed. Identify areas for improvement and simplification.
Get client feedback: Reach out to past or current clients to understand what they find most valuable about your coaching. Use this insight to enhance your offer.
Craft a clear message: Develop a concise, compelling description of your offer that highlights the benefits and addresses common client concerns.
Test and refine: Launch your updated offer and pay attention to client responses. Continuously refine your approach based on feedback and results.
Invest in your own growth: Remember that your personal development directly impacts your ability to create compelling offers. Prioritize your own learning and well-being.
Embracing Your Non-Diet Coaching Journey
Creating a successful non-diet coaching offer is an ongoing process of refinement and growth. By focusing on simplicity, doability, safety, and the Compelling Offer Protocol, you’ll be well on your way to attracting more clients and increasing your revenue.
Remember, your unique perspective and expertise are valuable. Trust in your ability to make a difference in your clients’ lives, and let that confidence shine through in your coaching offer. With these four elements in place, you’re ready to take your non-diet coaching business to new heights of success and impact.
Ready to create compelling non-diet coaching offers?
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Masterclass Compelling Offer Lab: A 6-part Masterclass series to help you learn process to make Good Money in a way that feels damn good!
Good Money Business Mastermind A business mentorship and a collective of ambitious, driven and empowered anti-diet culture providers and coaches on a mission to dismantle diet culture and make GOOD money doing it!
3 Steps to Making Money in a Coaching Business
Are you a woman entrepreneur looking to make good money in your coaching business without compromising your values? You’re in the right place. In this post, we’ll explore three essential steps to create a thriving coaching practice that feels aligned with who you are and what you stand for.
The Truth About Making Money in Coaching
Let’s start by addressing the elephant in the room: it’s okay to want to make money. In fact, it’s more than okay—it’s necessary. We live in a capitalist society where financial stability equates to safety and a better quality of life. So, let’s normalize the desire to increase our income.
The real challenge lies not in wanting to make money, but in figuring out how to do it in a way that feels good and aligns with our values. That’s where the concept of building a *GOOD* business comes into play.
What is a GOOD Business?
A GOOD business is one that:
– Serves people with high-quality coaching
– Generates a healthy income
– Aligns with your personal and professional values
By focusing on creating a GOOD business, you can make money in a way that feels authentic and fulfilling. Let’s dive into the three crucial shifts you need to make to achieve this balance.
Shift #1: From “Earning Money” to “Making Money” Mindset
The Employee vs. Entrepreneur Mindset
Many coaches transition from traditional employment to entrepreneurship carrying an “employee mindset.” This perspective can significantly hinder your ability to create wealth in your coaching business.
Key Differences:
– Employees earn a set salary
– Entrepreneurs create their own income
To succeed as a coach, you need to cultivate an entrepreneurial mindset. This involves intentionally nurturing thoughts that generate feelings of:
– Confidence
– Courage
– Resilience
– Bravery
– Determination
These emotions are crucial when it comes to selling your services and growing your income.
Action Step:
Identify one limiting belief you have about making money as a coach. Replace it with an empowering thought that aligns with an entrepreneurial mindset.
Shift #2: From “As Long As” to “Even When” Mindset
The Danger of Conditional Thinking
Many coaches approach mindset work with an “As Long As” mentality. They’re willing to change their thoughts about money… as long as it works immediately. This conditional approach is similar to clients who are willing to try intuitive eating… as long as they don’t gain weight.
The Power of Unconditional Commitment
To truly succeed in your coaching business, you need to adopt an “Even When” mindset. This means committing to your goals and mindset work:
– Even when nobody books a consult
– Even when you’re not meeting your financial targets
– Even when you have zero clients
Action Step:
Write down three “Even When” statements that reinforce your commitment to your coaching business, regardless of immediate results.
Shift #3: Releasing the 6 or 7-Figure Business Ideal
The Parallel Between Business Revenue and Body Image
Just as many women struggle with the “thin ideal” in body image, coaches often grapple with revenue ideals in their businesses. Whether it’s the allure of a 6-figure or 7-figure business, these arbitrary benchmarks can create unnecessary pressure and shame.
The Reality Check
Consider this statistic: In 2019, 88% of women-owned businesses made less than $100,000 per year. This doesn’t mean these businesses weren’t successful or impactful. It simply highlights the need to redefine success on your own terms.
Deconditioning from Toxic Business Culture
To truly make GOOD money in your coaching business, you need to:
1. Recognize and release shame around your current revenue
2. Decondition yourself from toxic business culture that equates success with a specific income level
3. Define success based on your values and impact, not just your bank account
Action Step:
Reflect on this question: Are you subconsciously co-opting toxic business culture and taking action based on those beliefs? How can you redefine success in a way that feels authentic to you?
Embracing a New Approach to Making Money in Your Coaching Business
By implementing these three shifts, you’re setting the foundation for a coaching business that not only generates good income but also aligns with your values and brings you joy. Remember, making money doesn’t have to come with shame, guilt, or overwhelm. It’s about creating a business that serves others while honoring your worth and well-being.
Key Takeaways:
1. Develop an entrepreneurial “Making Money” mindset
2. Commit to your business “Even When” times are tough
3. Define success on your own terms, free from toxic business ideals
Are you ready to make GOOD money in your coaching business? It’s time to embrace these shifts and create a practice that feels authentic, impactful, and financially rewarding.
Remember, making good money in your coaching business is not just possible—it’s your right. By aligning your money-making strategies with your values, you’re not only setting yourself up for financial success but also creating a business that truly makes a difference in the world.
Want to transform your approach to making good money in your coaching business?
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Private coaching with Stephanie and her team Stephanie and her team of Certified Non-Diet Coaches are waiting to support you in a one-to-one setting with an individualized plan.
Undiet Your Life group coaching program is for women to learn how to eat intuitively, become body neutral, and learn self-coaching at their own pace while being supported in a group setting by Stephanie and her team of Certified Non-Diet Coaches.
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become Certified Coach and build a business coaching other women beyond the food.
Fatphobia Coaching and Gaslighting: How I Overcome Fatphobia as a Fat Woman
Fatphobia Coaching and Gaslighting: How I Overcame Fatphobia as a Fat Woman
As a fat woman, I’ve heard it all. “Just change your thoughts about the layer of fat on your body.” “Don’t worry about what other people think of you.” These well-intentioned but misguided pieces of advice aren’t coaching – they’re gaslighting. And they’re a prime example of how fatphobia permeates our society, even in spaces meant to be supportive and empowering.
Today, I want to share my personal journey of overcoming fatphobia and how I learned to navigate a world that often seems designed to make people in larger bodies feel less than. This isn’t just my story – it’s a call to action for coaches, mentors, and anyone working with fat individuals to understand the complexities of fatphobia and how to truly support their clients.
Fatphobia Coaching and Gaslighting: Understanding Fatphobia and Gaslighting
Before we dive deeper, let’s clarify what we mean by fatphobia and gaslighting. Fatphobia is the fear, stigma, and discrimination against people with larger bodies. It’s a systemic issue that affects nearly every aspect of life for fat individuals.
Gaslighting, on the other hand, is a form of psychological manipulation where someone denies another person’s reality, making them question their own perceptions and experiences. In the context of fatphobia, gaslighting often looks like dismissing the very real challenges and discrimination fat people face daily.
When someone tells a fat person to “just love yourself more” or “ignore what others think,” they’re essentially denying the reality of living in a fatphobic society. This isn’t helpful – it’s harmful.
Coaching Fat Women Can Be Challenging
As I mentioned earlier, coaching people who are marginalized by systemic oppression can be incredibly challenging. Without the right skills and tools, even well-meaning coaches can inadvertently cause harm to their clients.
Let me illustrate this with my own experience. As a woman living in a large body, I’m acutely aware that people form opinions about me based solely on my appearance when I enter a room. For years, I internalized this and believed that I was the problem. I tried diet after diet, attempting to conform to society’s unrealistic and oppressive standards.
Eventually, I decided to say “f*ck off” to the system and accept my body. But this wasn’t an easy journey, and it certainly wasn’t as simple as just changing my mindset.
Fatphobia Coaching and Gaslighting: The Pitfalls of Simplistic Body Positivity
My first attempt at body acceptance came through an online body positivity course. The coach’s main message was, “If you love yourself enough, it will get better.” Spoiler alert: it didn’t work.
This approach, while well-intentioned, falls into the trap of gaslighting. It puts the entire burden on the individual to change their thoughts and feelings, without acknowledging the very real societal pressures and discrimination they face.
A New Approach to Overcoming Fatphobia
Realizing that simplistic body positivity wasn’t the answer, I decided to tackle the problem of fatphobia differently. Here’s how I approached it:
1. Stop Gaslighting Myself
The first step was to acknowledge the reality of fatphobia. Yes, it exists. Yes, it’s unfair. And yes, it impacts nearly every aspect of my life – from healthcare access to job opportunities to social interactions. Denying this reality wasn’t helping; accepting it was the first step towards real change.
2. Accept the Long-term Nature of the Challenge
I had to come to terms with the fact that fatphobia isn’t likely to disappear entirely in my lifetime. While things may improve, it will continue to impact me. This realization was crucial in shifting my focus from trying to change society to learning how to navigate it effectively.
3. Choose How to Respond
With this acceptance came a choice: how did I want to live the rest of my life? Did I want to pretend fatphobia doesn’t exist, hide away, and live a small life? Or did I want to learn how to experience fatphobia differently and live fully despite it?
4. Practice Self-Consent
I made a conscious choice to change my approach. This involved practicing self-consent – acknowledging that I didn’t have to do anything I didn’t want to do, including conforming to societal expectations about my body.
5. Build Safety for My Choice
Change is scary, especially when it involves going against societal norms. I acknowledged my fear and the challenges ahead, building a sense of safety and support for myself as I embarked on this journey.
6. Change My Thoughts About Fatphobia
Finally, I began the process of changing my thoughts about fatphobia. This wasn’t about denial or forced positivity. Instead, it was about acceptance and empowerment. I did the thought work from a place of acknowledging reality while also recognizing my power to shape my response to it.
Fatphobia Coaching and Gaslighting: The Power of Intersectional Coaching
This approach to overcoming fatphobia is rooted in what’s known as intersectional coaching. It’s a holistic framework that acknowledges how an individual’s various identities – including body size, race, gender, and more – impact their reality.
Intersectional coaching is the truest form of empowerment coaching because it doesn’t deny or minimize the challenges faced by marginalized individuals. Instead, it provides tools and strategies to navigate these challenges effectively.
This approach is at the heart of the Non-Diet Coaching Certification, which I now offer to other coaches. It’s why Certified Non-Diet Coaches never gaslight their clients, no matter the circumstances. We acknowledge the reality of fatphobia and other systemic issues while empowering our clients to live fully and authentically.
In Conclusion
Remember, overcoming fatphobia isn’t about denying its existence or forcing yourself to “just think positively.” It’s about acknowledging the reality of living in a fatphobic society, choosing how you want to respond, and empowering yourself to live fully despite societal prejudices.
My journey from internalized fatphobia to empowerment wasn’t easy, but it was worth it. And if I can do it, so can you. Whether you’re struggling with fatphobia yourself or you’re a coach looking to better support your clients, remember: real change starts with acknowledging reality, not denying it. From there, anything is possible.
Ready to Take the Next Steps and Dismantle Fatphobia?
If you’re inspired by my journey and want to learn more about overcoming fatphobia or providing empowering, intersectional coaching, there are several ways to get involved.You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Private coaching with Stephanie and her team Stephanie and her team of Certified Non-Diet Coaches are waiting to support you in a one-to-one setting with an individualized plan.
Undiet Your Life group coaching program is for women to learn how to eat intuitively, become body neutral, and learn self-coaching at their own pace while being supported in a group setting by Stephanie and her team of Certified Non-Diet Coaches.
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become Certified Coach and build a business coaching other women beyond the food.
I’m Sharing Our Business Revenue in This One
It’s Supposed to Take Time
Transformation takes time. Creation takes time. It’s supposed to take time to make peace with food, to build a business, and to become a great coach. The claim that these things can happen fast if you “do it right” is an oppressive marketing tactic that sets unrealistic expectations.
We’ve been conditioned by our culture of instant gratification to want results quickly. But true personal growth and business success can’t be rushed. It requires patience, perseverance, and doing the hard inner work over years, not months.
Business Revenue: The Claim That Transformation and Creation Can Happen Fast is an Oppressive Marketing Tactic
Promises like “Make 6 figures in 6 months” or “Lose 15 lbs in 30 days” prey on our desires for a quick fix. And the truth is, they work – at least for making sales. These marketers know that dangling the prospect of rapid results in front of people is highly effective at prying open their wallets.
But very few leaders are willing to emphasize the reality that real, lasting results require years of consistent effort. That’s not as sexy of a sales pitch. So instead, the quick fix narrative gets pushed relentlessly.
It’s an oppressive tactic that sets people up for disappointment, self-blame when the rapid results don’t materialize, and a cycle of moving from one program to the next, always chasing that elusive quick transformation.
That’s why years ago, I committed to no longer using the “fast results to business revenue” marketing approach. It didn’t align with my values of honesty and compassion.
Programs Designed for Lasting Transformation
To create true transformation, my programs are designed to play out over a realistic timeframe:
The Undiet Your Life Coaching Program is a year-long program because that’s how long it takes for most women to fully embrace intuitive eating and body neutrality. Decades of food and body struggles can’t be undone overnight.
The Non-Diet Coach Certification lasts 6 months because beginning to embody coaching skills and mindset takes that long. But even after that, becoming a masterful coach requires years of practice.
Business Revenue: I’d Like My Journey to Normalize Taking Years to Build a 6+ Figure Business
Building a successful online coaching business at a 6-figure or higher level is a long-game endeavor, similar to establishing a career in the corporate world. Let’s normalize:
– Not feeling like a failure if you don’t make millions right away
– The reality that 88% of female entrepreneurs earn less than 6 figures annually
It takes years to build a solid coaching business from the ground up through hard work, skill development, mindset shifts, and consistent marketing. Expecting to replace an average “middle-class” income quickly is statistically unrealistic.
Reflecting on my own privileges is important context too:
– I had 15 years of prior business coaching & sales experience that gave me a head start
– I could invest personal savings higher than the average income into my business
– As a white, cisgender, straight woman with a supportive circle, I faced less systemic barriers to risk-taking
Business Revenue: My “Average” 6-Year Journey to a Sustainable Business
2016 – Closed my Oakville nutrition clinic; the online business was born.
2017 – Revenue of $21K
My first full year online was brutal. I felt lost constantly and doubted myself weekly, but persisted. Most living expenses came from savings. To new coaches, don’t quit your day job the first year!
2018 – Revenue of $36K
Invested $10K in my first mastermind from personal savings, which was a major financial risk. I lacked business/marketing skills so year 2 was still hard. But I learned how lacking alignment between personal and business values breeds anxiety – my wake-up call to reject “bro marketing” tactics.
2019 – Revenue of $56K
The year the business started feeling sustainable. I discovered feminist mindset coaching which changed my approach as a human and entrepreneur. By doing intense mindset work (not business tactics), my income doubled in 6 months.
2020 – Revenue of $119K
The year I embodied the belief “I’m enough and innately worthy.” Again, through mindset work alone, I doubled income by becoming a better coach.
2021 – Revenue of $136K
I simplified by eliminating 7 programs and focused solely on what worked and lit me up. Streamlining allowed me to work less but earn more.
This is fairly typical path to building a sustainable online coaching business over 5-6 years. It wasn’t until after 2021 that my revenue exceeded the average for female entrepreneurs, so I’ve chosen to stop publicly sharing income details.
As I launch a new business mastermind for anti-diet entrepreneurs, I’ve carefully examined my values around using income claims for marketing. I’ve decided to try that approach for now while being fully transparent about the realistic timeframe for results.
I’d Still Be Doin’ This if I Wasn’t Doin’ This
More than just building a business, entrepreneurship has been the greatest personal development journey of my 48 years. It’s where I’ve found the deepest fulfillment by discovering my life’s purpose.
The hardships I’ve overcome gave my life meaning – they put me on this path of helping others heal from diet culture and move beyond their own struggles with food and body image.
I believe I was born for this “beyond the food” mission of being part of a revolution to dismantle oppressive societal norms. To me, that’s far more precious than achieving some hyped-up “7-figure coaching business” milestone.
I want to live a life of service. And even if I never made another dollar from this work, I’d still be doin’ this if I wasn’t doin’ this. This work is my soul’s calling and my greatest joy.
How we can help
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Private coaching with Stephanie and her team Stephanie and her team of Certified Non-Diet Coaches are waiting to support you in a one-to-one setting with an individualized plan.
Undiet Your Life group coaching program is for women to learn how to eat intuitively, become body neutral, and learn self-coaching at their own pace while being supported in a group setting by Stephanie and her team of Certified Non-Diet Coaches.
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become Certified Coach and build a business coaching other women beyond the food.
Good Money Business Mastermind A business mentorship and a collective of ambitious, driven and empowered anti-diet culture providers and coaches on a mission to dismantle diet culture and make GOOD money doing it!
6 Signs Diet Culture Has Infiltrated Your Business
As an entrepreneur in the non-diet space, you’re likely familiar with the harmful effects of diet culture on individuals. But have you ever considered that these same oppressive tactics might be seeping into your business practices?
In this article, we’ll explore the uncanny parallels between diet culture and what I call “oppressive business culture.” We’ll dive into six telltale signs that diet culture has infiltrated your business and how this infiltration might be holding you back from the success and impact you deserve.
There are uncanny parallels between oppressive business culture and diet culture
Just as diet culture promises rapid weight loss and one-size-fits-all meal plans, oppressive business culture dangles the carrot of “6 figures in 6 months” and “the right strategy for everyone’s success.” Both rely on external solutions, implying that you’re not good enough or smart enough on your own. Let’s break down these parallels:
1. Quick Fixes: Diet culture says, “Lose 30lbs in 30 days.” Similarly, oppressive business culture claims, “Make 6 figures in 6 months.” Both are unrealistic and can lead to burnout.
2. One-Size-Fits-All: Diet culture preaches, “The right meal plan makes everyone healthy.” In business, it’s “The right strategy will make anyone successful.” Both ignore individual needs and circumstances.
3. Focus on Externals: Diet culture declares, “Thinner is better.” Oppressive business culture echoes, “Bigger bank account is better.” Both overlook personal well-being and fulfillment.
6 signs that Diet Culture has infiltrated your business:
Now, let’s dive into a checklist. If you find yourself nodding along to these signs, it’s likely that diet culture has snuck into your business mindset:
1. You believe there’s a “right way” to do business
Just as there’s no single diet that works for everyone, there’s no universal “right way” to run a business. If you’re constantly chasing the perfect strategy, pricing structure, or marketing plan, you might be under the influence of oppressive business culture.
2. You’re afraid to fail
In diet culture, “failing” means gaining weight or not sticking to the plan. In business, it might mean not hitting a revenue goal or losing a client. This fear can paralyze you, preventing you from taking risks that could lead to growth.
3. You experience imposter coach syndrome
Do you feel like you need just one more certification to be “credible”? This is akin to dieters thinking they need just one more supplement or workout to be “healthy.” Your expertise comes from your unique experiences and the impact you have on clients.
4. You compare yourself to colleagues in despair
Just as dieters compare their bodies to others, you might be comparing your business to your colleagues’. Remember, their journey is not yours, and comparison often leads to self-doubt and inaction.
5. You’re “all in” one week, then “nothing” for two
This sounds like yo-yo dieting, doesn’t it? One week, you’re hustling 24/7; the next, you’re burnt out and can’t look at your business. Sustainable success requires consistent, balanced effort.
6. You spend too much time trying to do things “perfectly”
In diet culture, perfectionism might mean never missing a workout or eating a “forbidden” food. In business, it’s obsessing over every email or social media post. Perfection is a myth that steals your time and energy.
It’s not your fault if Diet Culture has infiltrated your business
Here’s the truth: just as you didn’t create diet culture, you didn’t create oppressive business culture. These systems are pervasive, and it’s no wonder they’ve seeped into your entrepreneurial journey. Remember when you couldn’t believe that diet culture was the problem, not your body? Now, it’s the same with your business.
What your brain labels as a “problem” in your business often isn’t a problem at all. The real issue is the oppressive business culture that overwhelms us with endless to-dos, “right way” thinking, perfectionism, and people-pleasing. It’s not you; it’s the system.
The Solution
The solution isn’t another strategy, course, or certification. It’s the same thing that freed you from diet culture: self-trust.
The solution: Self-Trust
What if you could trust yourself with your business decisions as implicitly as you now trust your body’s hunger and fullness cues? Imagine the freedom, confidence, and growth that would unfold. Just as intuitive eating transformed your relationship with food, intuitive business practices can revolutionize your entrepreneurial journey.
The key is to focus on reshaping your business mindset, not just your tactics. When you change how you think about your clients, your offers, and yourself as a coach, you’ll operate from a place of integrity. This shift leads to higher-value actions and, ultimately, a business that creates what I call “Good Money” – income that aligns with your values and serves your mission.
The Good Money Business Mentorship
This is where my Good Money Business Mastermind comes in. It’s not just a business mentorship; it’s a collective of ambitious, driven, and empowered anti-diet culture providers and coaches. We’re on a mission to dismantle diet culture – both in our clients’ lives and in our own business practices.
In this mastermind, we don’t chase arbitrary revenue goals or push “quick fix” tactics. Instead, we focus on building businesses that reflect our values, serve our communities, and yes, make good money. Because making an impact and making an income are not mutually exclusive.
Conclusion: Your Business, Your Rules
Remember, it’s supposed to take time to build a great business, just like it takes time to make peace with food. The claim that business success should be fast if you “do it right” is as oppressive as the diet industry’s rapid weight loss promises.
I’ve shared my own business journey to normalize this reality. It took me years to build a six-figure business, and each stage was marked by personal growth, not just revenue growth. Your journey will be unique, but the principles remain the same: trust yourself, align with your values, and reject the oppressive narratives.
If you’re ready to build a business that feels as good as it performs, I invite you to join us in the Good Money Business Mastermind. Together, we’ll dismantle diet culture in all its forms and create businesses that truly nourish – our clients, our communities, and ourselves.
Remember, you’re not just building a business; you’re part of a revolution. And that, my friend, is worth far more than any “7-figure coaching business” ideal.
How we can help
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Private coaching with Stephanie and her team Stephanie and her team of Certified Non-Diet Coaches are waiting to support you in a one-to-one setting with an individualized plan.
Undiet Your Life group coaching program is for women to learn how to eat intuitively, become body neutral, and learn self-coaching at their own pace while being supported in a group setting by Stephanie and her team of Certified Non-Diet Coaches.
Non-Diet Coaching Certification for professionals ready to integrate the Going Beyond The Food Method™️ in their practice and for women wanting to become Certified Coach and build a business coaching other women beyond the food.
Good Money Business Mastermind A business mentorship and a collective of ambitious, driven and empowered anti-diet culture providers and coaches on a mission to dismantle diet culture and make GOOD money doing it!
How to Coach Eating Behaviors
Do you feel trapped in an endless cycle of dieting, restrictive eating, and guilt? You’re not alone.
In this article, you’ll learn a compassionate, non-diet approach to developing a healthier relationship with food and your eating behaviors. Say goodbye to rigid rules and hello to sustainable strategies that align with your values and goals.
Many of us struggle with emotional eating, binge eating, or restrictive patterns that leave us feeling frustrated and disconnected from our true hunger cues. This vicious cycle can take a toll on our physical and emotional well-being, leading to feelings of shame, low self-esteem, and a preoccupation with food. But there is a way out – a path towards a more balanced, intuitive approach to eating.
Coaching Eating Behaviors: What to do instead?
The Cognitive Behavioral Coaching method enables you to explore your motivations, triggers, and patterns surrounding food. It helps cultivate self-awareness, mindfulness, and self-compassion, empowering you to make choices that truly nourish your mind, body, and soul. Prepare to break free from the diet mentality and embrace a healthier, more fulfilling way of living.
Instead of restrictive diets or one-size-fits-all rules, the CBC method encourages a more holistic and personalized approach to developing a healthy relationship with food. It’s about understanding your unique motivations, triggers, and patterns, and finding strategies that work for you – not against you.
Coaching Eating Behaviors Using CBC Coaching
The CBC approach is rooted in the principles of cognitive behavioral coaching, which recognizes that our thoughts, emotions, and behaviors are interconnected. By exploring and understanding these connections, we can identify areas for change and develop more constructive patterns.
Step 1: Understanding How Human Behavior is Generated
The first step in the CBC process is to gain insight into the fundamental drivers of human behavior. Our actions are influenced by a complex interplay of thoughts, emotions, physiological states, and environmental factors. By developing self-awareness and mindfulness, clients can begin to observe these influences without judgment, creating a foundation for lasting change.
Step 2: Investigate the Environment
Our physical and social environments play a significant role in shaping our eating behaviors. This step involves exploring the various cues, triggers, and situations that may contribute to unhealthy patterns. For example, a client may notice that they tend to overeat when stressed at work or when socializing with friends who encourage indulgence. By identifying these environmental factors, we can develop strategies to create a more supportive and conducive environment for healthier choices.
Coaching Eating Behaviors: 6 coaching questions
1. “What does a healthy relationship with food mean to you?”
This deceptively simple question encourages clients to reflect deeply on their values, priorities, and desired outcomes beyond just weight loss or adhering to food rules. A healthy relationship with food means different things to different people – it could mean feeling energized, nourishing their body with foods they enjoy, or setting an example of balance for their children. By defining what success looks like for them, clients can stay motivated and focused on their personal goals.
2. “How do your current eating behaviors align (or misalign) with your values and goals?”
Our actions often stem from deeply ingrained habits, emotions, or coping mechanisms that may no longer serve us. This question prompts clients to examine the alignment between their eating patterns and the things that truly matter to them. Perhaps emotional eating is causing feelings of guilt that conflict with their value of self-care. Or nighttime snacking might be hindering their goal of having more energy during the day. Exploring these disconnects can provide powerful motivation for change.
3. “What situations or emotions tend to trigger unhealthy eating patterns for you?”
Understanding personal triggers is crucial for interrupting unhealthy cycles. Clients may identify stress, boredom, loneliness, or even positive events like celebrations as common triggers for overeating or making poor food choices. Once these triggers are identified, we can co-create coping strategies and alternative behaviors to address them in a healthier way.
4. “How can you practice self-compassion when you experience setbacks or slip-ups?”
Change is rarely linear, and setbacks are an inevitable part of the process. This question encourages clients to treat themselves with kindness and understanding, rather than harsh self-criticism or shame. Self-compassion might involve reassuring self-talk, remembering that one lapse doesn’t undo all progress, or simply taking a moment to breathe and reset.
5. “What small, manageable steps can you take to move closer to your desired eating behaviors?”
Big, sweeping changes can often feel overwhelming and unsustainable. This question helps clients break down their goals into smaller, actionable steps that feel achievable. It could involve strategies like meal planning, trying new recipes, or finding alternative coping mechanisms for difficult emotions. Celebrating these small wins builds confidence and momentum.
6. “How can I best support and encourage you throughout this process?”
Every client is unique, with different needs, preferences, and circumstances. By asking this question, I ensure that my coaching approach is tailored to meet them where they are. Some may benefit from more accountability and structure, while others may need a softer, more self-compassionate style of support. Individualized coaching is key to lasting success.
Step 3: Show Why It’s Not About the Food
While food choices play a role, our relationship with eating often goes much deeper than what’s on our plate. This step involves exploring the underlying thoughts, beliefs, and emotional drivers that influence our behaviors around food. For some, food may serve as a coping mechanism for stress, loneliness, or difficult emotions. For others, deeply ingrained beliefs about body image, self-worth, or societal ideals may contribute to restrictive or binge eating patterns. By uncovering and addressing these root causes, we can begin to shift our relationship with food on a more profound level.
Step 4: Change the Thoughts/Beliefs
Once we’ve identified the unhelpful thoughts or beliefs driving unhealthy eating behaviors, the next step is to reframe and restructure these patterns of thinking. Cognitive-behavioral techniques, such as challenging cognitive distortions, reframing negative self-talk, and cultivating more compassionate inner dialogues, can be powerful tools in this process. For example, a client who believes they “don’t deserve” to eat certain foods might work on replacing that thought with a more balanced and self-accepting perspective. As our thoughts shift, so too can our behaviors and emotional responses to food.
Coaching Eating Behaviors: Key Takeaways
- Ditch the diets and embrace a kinder approach to eating that’s all about self-discovery, not self-denial.
- Get real with yourself about your motivations, triggers, and patterns around food so you can make choices that truly nourish your mind and body.
- Be your own bestie and practice self-compassion when you stumble – change is a journey, not a destination, and you’ve got this!
How we can help
You can access all of our services on our work with us page. We have a number of programs and service levels enabling us to serve most women:
Free Resources and Masterclasses: Get started and get to know us better!
Private coaching with Stephanie and her team Stephanie and her team of Certified Non-Diet Coaches are waiting to support you in a one-to-one setting with an individualized plan.
Undiet Your Life group coaching program is for women to learn how to eat intuitively, become body-neutral, and learn self-coaching at their own pace while being supported in a group setting by Stephanie and her team of Certified Non-Diet Coaches.
$156,000 in Cash Revenue
**This is the copy of the email we sent on January 1st, 2023 to our Professional community.
In 2022 I created US $156 K in cash for my business.
Phew… I did it. I shared this publicly.
I’ve been sitting on this email for weeks. I did a LOTS of self-coaching about sharing this. Every part of me wanted NOT to do it… I felt a lot of shame not making 7 figures in my business while teaching and coaching.
And I knew this meant only one thing: I needed to do it.
I share this fact – $156K in cash revenue – to celebrate myself AND to model a new way to think about business.
I share this with you because I believe we all need to see more “normal” and “average” business results celebrated.
I’m sharing this to normalize not making millions in your coaching business.
I’m sharing this to show the BEAUTIFUL and FANTASTIC financial reality of 88% of female entrepreneurs.
I’m sharing this to break the “7 figure coaching business” ideal most of us are sold into by toxic & oppressive business culture. (thin ideal parallel here …)
I’m sharing this for the same reason I’m posting full-body pictures on social media… for my healing and to help normalize fat women making a living being a coach, nutritionist, or anything they want to be.
When I decided to close the nutrition clinic in 2016 and launch Beyond The Food online biz I made only one commitment to myself: never to quit.
And I want to acknowledge that I’m privileged to have been about to do this. I came to entrepreneurship with 15 years of business coaching & sales experience in the corporate world. Although not all the knowledge was transferable, most of it was.
Although I built both businesses by investing in my own money, I’m privileged that I had access to much higher than the average income for years. In contrast, most do not have access to personal wealth when they start the entrepreneurial journey.
Entrepreneurship requires a shit-ton of risk-taking, AND it’s a lot easier when you are white, cis-gendered, straight, and have a great support system. Yes, I have worked hard and had a huge advantage in making my business successful.
The year I took quitting off the table: 2017
2017- The new biz made 21K
My first full year with Beyond The Food online biz after closing in 2016 my first business, a nutrition clinic. I felt lost; honestly, I had no idea what I was doing. I thought about quitting almost every week but never did because of the one promise I made myself. The first year was hard.
Most of my living expenses came from saving. If you are a new coach, I recommend not quitting your full-time gig as most of us do not make a decent income during the first few years of business.
The year I invested in my first mastermind: 2018
2018- The biz made 36K
Transparency: The $10K mastermind investment was 100% coming from my savings. I invested money the business didn’t have: I bet on myself. Year 2 was hard.
I learned one of the most powerful lessons in entrepreneurship: not being in alignment between my personal and business value feels terrible and leads to massive anxiety. Although I didn’t have a name for it at the time: Bro Marketing and I had met.
The year I learned to blow my mind
2019 – The biz made 56K
I met the coach that would teach me what would forever change me as a human and an entrepreneur: come in Kara Lowentheil and the feminist mindset coaching. My business doubled in 6 months of coaching with her because I was in full alignment. Year 3 made it easy.
None of Kara’s teaching at the time was about business tactics, but instead, I learned how to “manage my mind,” and that’s what doubled my income.
The year I integrated mindset in every dam part of my life.
2020 – The biz made 119k
The year of me believing at the DNA level, “I’m enough & I’m innately worthy .”I kept working with Kara, and we coached hard… and I blew my mind. Again 100% mindset work, not biz tactics, and for the second year ago I doubled my revenue.
The year I shut down 7 programs and made more money
2021 – 136K
The year I simplified my business. I shut down 7 coaching programs. I took the risk to bet on what was working and what I loved doing. Undiet Your Life brand was born, and Non-Diet Mentorship amplified to be a professional skill program and business building.
The year of transforming my relationship to work
2022 – 156K
The year of letting go of “I have to”. The simplification of my business in 2021 exposed a lot of resistance to working being easy, and I knew I couldn’t keep growing my business with this work mindset. I hired a private coach 100% focused on healing past corporate career traumas and learning to work from “I choose to”…
2023 is about integrating the new identity I lovingly call “Grandioso”… the version of me that will take my business and life to the next level.
I do not have a financial goal for 2023 but I know that so far, for 2023 I have 45K in revenue secured (aka under contract).
Here’s what I know for sure: “I’d still be doin’ this if I wasn’t doin’ this .”(Lyrics from Luke Combs’s song -Doin’ This.)
Entrepreneurship has been the single most significant personal development platform I have experienced in 47 years of living and where I’ve been the happiest.
I’m a new person today because of my business. A version of me that I much enjoy being.
The Beyond the Food biz has given a sense to my life.
Everything that happened to me now has meaning. All the hardship I have experienced happened for a reason: to be here today, helping others move through their hardship.
To be of service.
I believe I was born to this “beyond the food thing”…to be part of a revolution, and to me, this is worth way more than the “7 figure coaching business” ideal.
Wishing you a beautiful 2023,
With love and excitement for what is to come for us.
xoxo,
Stephanie
PRO Series: Listeners Q & A – S2 EP8
This is going to be a fun episode…
I’m answering 25 questions our listeners have submitted. Short to the point answer on all subjects related to the non-diet approach…
You’ll get an answer for each of these 25 non-diet approach & business questions.
- You keep referring to PROs... I’m a health coach so I’m not a professional right?
- How do I make money as a non-diet coach? How do I create a stable income so I have no doubt in my income?
- I can’t launch my BIZ until I’m perfect in my IE and BI?
- How to convince my clients this is the right approach?
- How do I reassure my clients that it’s ok not to diet?
- How do I figure out my ideal client and how do I speak to them?
- Simple marketing process, please…
- How to answer body image questions?
- Because of COVID, people aren’t willing to buy anything, should I wait to launch my BIZ?
- Scope of practice?
- I’ve never been on a diet but I eat whole food and organic food. Or I make healthy choices normally? Can I teach intuitive eating?
- How do I find a scientific way to promote IE?
- How do I incorporate nutrition science in IE?
- Outline a 1-1 session with a client?
- How do you present a problem to a client without being insensitive?
- I’m afraid they are going to think I think it’s all in their head?
- How much free stuff do I need to give?
- How do I use my communication to get more clients?
- Quality versus quantity marketing?
- How do I get myself out there?
- How do I get my clients to see value in me as a coach?
- Covid is making things challenging? Nothing I can do…
- I have a tendency to make things complicated… how do I resist it?
- I’m on social media and nothing is happening… Why?
- If a client doesn’t reach her goals, what does it mean about me as a coach?
Ready? Let’s do this Non-Diet Q&A!
Mentioned in the show:
PRO Series: Body Image Healing for Health Professional – S2 EP6
78% of professionals have said they are struggling with their own body image.
8% of you have said you were at peace with your body.
That’s the result of our yearly survey within our professional community.
That’s how this new podcast episode was born.
From a need for our community to do their personal work with body image because the only way you can effectively coach other women into healing their body image is for you to heal your own first.
Just like we see on our client population struggling with poor body image has a wide range of effects in all aspects of our life including our business:
- Lack of confidence to show up to market your business
- Questioning yourself all the time
- Think something is wrong and or your business
- No big ambitious plan for your business
- Playing small
- Perfectionism trying to make for your own perceived flaws
- Fixated on the appearance of your business instead of bodywork
- Difficult time doing hard things
- …
Ready to learn what you need to do to heal your body image as a health professional so that you can lead thousands of women?
PS: I think this one of my best podcasts!
What you’ll learn listening to this episode on body image health coaching for women:
- Why we struggle with body image
- The impact of not being liberated from body image to you personally and on your business
- Why helping and coaching women through body image healing isn’t about the how…
- The stages of healing body image
Mentioned in the show:
PRO Series: How to Get Started in Your Non-Diet Business S2 EP5
You have a degree or certification in hands and you are ready to get started.
Or perhaps you’ve spent the last few years recovering your own relationship to food and body and you have a burning desire to share your journey with others.
This podcast is for you!
Our guest today is Stephanie Long, a Business Coach for Nutritionists and has helped hundreds of nutritionists start their own successful businesses. Stephanie is also the host of Next Level Nutrition Biz podcast. Her program, Launch Your Nutrition Biz, helps Nutritionists to launch their business and start bringing on clients!
What you’ll learn listening to this episode on how to get started with your non-diet business
- Top 3 mistakes new practitioners make when starting their business
- The 5 things to consider when starting a new business
- The roadmap to starting your new practice
Mentioned in the show:
Stephanie’s roadmap to get started
PRO Series – Free Training & Resources
PRO Podcast Series – Full Listing
Connect with our Guest:
PRO Series: Success Stories from Non-Diet Practitioners-S2 EP4
In the Non-Diet Mentorship, we change lives. Your life as a coach and the life of your future clients. We do it with ease, less time, and greater impact.
We get success for our students and their clients.
Let’s go behind the scenes of that success.
Let’s hear from the current students of the Non-Diet Mentorship Program.
We recorded a live session for this podcast just for you based on your questions:
- Did you feel scared before investing in your business?
- How did you overcome your fears of joining the program?
- Can you share your wins doing this program?
- Will the mentorship program help me structure my method of working with clients?
- I feel like a fraud…I can’t launch my BIZ until I’m perfect in my intuitive eating and body image?
- How do I figure my ideal client and how do I speak to them
- How do I use my communication to get more clients?
- I have a tendency to make things complicated… how do I resist it?
- If the clients don’t reach their goals, what does it mean about me as a coach?
- How do I make money as a non-diet coach?
- How to dismantle DC in wellness coaching?
Get in touch with our guests
Unyime
Kim
Chanelle
Amber
Mentioned in the show
Webinar & Steps to Build A Profitable Non-Diet Business
PRO Series: Being A Confident Non-Diet Coach – S2 EP3
“I’m doubting my ability as a coach…How can I increase my confidence as a coach?”
A very frequent error health coaches make is to get more certification in order to be more confident in their coaching skills.
A new certification will not give you confidence.
Being A Confident Non-Diet Coach
Confidence is an emotion. Confidence is a feeling.
Coaching confidence is a feeling of trust in your ability to coach your client.
When you feel confident about your coaching abilities, you typically are more successful. Successful in your client results and successful in making money in your business.
How does a coach increase the feeling of confidence in her coaching skills?
That is what we will answer in this podcast episode.
What you’ll learn listening to this episode on being a confident non-diet coach:
- The big mistake I made in feeling confident as a coach when I first started
- How to increase your confidence level in your practice
- The framework that will help you nurture your confidence
- 6 rapid-fire coaching tips to increase your confidence as a non-diet coach.
Mentioned in the show:
Beyond The Food PRO Mentorship Program
Welcome!
I’m Stephanie Dodier
Feminist Nutritionist & Coach.
I guide women on how to feel damn good by reshaping their mind instead of their body. Let’s go beyond the food and fight diet culture & patriarchy by living powerfully. You’ll walk away with ressources to embrace your well-being & health in a way that will expand your freedom and power.
Is the problem you or your diet?
I asked myself this question for years...and I figure you likely have the same question so I create a assessment for you to figure it out. Take the quiz now.
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